ROCKS DIGITAL  BLOG

The Voice Search Revolution

5 Remarkable Ways to Optimize for SEO and Be Found in Voice Search | Rocks Digital
Zapp2Photo/Shutterstock.com

The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session.

You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say “Siri, purchase paper towels,” and you’ve eliminated a number of steps in the purchasing process.

Amazon is the marketing leader in smart speaker market share – 68% of the market. But Google is catching up. And Amazon is up-leveling their voice assistants to help retain their place. One example is Echo Look, which helps you with fashion dilemmas.

We should assume that Alexa is listening to all conversation in the house, but not reacting. You need to address Alexa (“Hey Alexa”) to get it to react.

Many people have at least one Alexa (or similar device) in their home. There are 50 million Americans using voice devices monthly. Annual growth is about 129%.

Google is lining up an army of assistant-enabled products. Your digital assistant on your phone can book travel for you, it can make restaurant reservations – and Google is forging relationships with retailers like Walmart and Home Depot to do voice ordering.

Apple is coming out with the HomePod. At this time, though, it has a lot of limitations. For instance, it can only stream music from Apple Music, and not from other services such as Spotify.

There are no current monetizations of voice search – but it’s probably coming. As prices of voice-assisted commerce devices come down, it will certainly become more accessible.

Voice is another touchpoint of the customer journey, and by 2020, 50% of searches will be voice search.

Here’s a checklist for optimizing your brand for voice search:

  • Create content in a conversational manner
  • Implement structured data
  • Be mobile friendly
  • Be secure
  • Build with page speed in mind
  • Manage reviews and ratings proactively
  • Manage your overall data footprint
  • Build a unique persona

Things to consider before investing in voice:

  • Can your product/service be adapted for an audio platform?
  • Will potential customers be able to grasp what they are buying without pictures/visual cues?
  • Is your product an essential item that is regularly ordered?
  • Is your target audience likely to be an early adopter of voice-enabled devices?
  • Can your brand generate quality voice content regularly?

The voice search revolution is coming. Are you and your brand prepared?

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You