Have you ever noticed how when you receive an email, see a status update or read a tweet that has a trending item, upcoming event or holiday in it that you pay more attention? This happens naturally and usually subconsciously. You don’t even realize it and next thing you know, you are clicking the link.
I mean that is what happened here, right? The title caught your attention and you clicked. You too can write timely content that gets attention online as part of your marketing strategy.
The Process for Generating Trending Content
- Create a content calendar so you can plan for holidays and events that are coming up.
- Write the compelling content piece two weeks in advance.
- Plan your marketing strategy for the content, write the updates to go with it and create the images.
- Publish the content a week to a few days before so you can be one of the first to write content around the holiday or event. Not the last.
- Use tools like Hootsuite to schedule the updates in advance. (Except on Facebook use their native scheduler to get maximum organic reach.)
- Respond to those that comment, share and retweet to keep the conversation going.
The lifecycle and legs that your content takes online depends on you. The more you put into it, the better results you will have.
Use all sources available to you as part of your marketing strategy to get a buzz about your content.
- Email Marketing
- Leveraging LinkedIn and Facebook Groups to share your content (not just the main stream areas on these networks)
- Consider an ad budget to promote the content beyond your immediate network
- Request feedback from your online tribe via emails and private messages
- Share multiple times online, not just once
- Encourage comments on the post, shared updates and conversation (read why this is especially important on Facebook)
- Make your goal to always be that last to say something (you will find others want to respond which keeps the conversation going longer)
If Content is King, Social is Queen, so go be social and create a trending piece of content.
(BTW … Did you notice I used three trending items in this post title to get your attention? But didn’t talk about them even once. I provided value so you probably forgot about it, didn’t you?)
Have you created a trending piece of content before? Share what you did with all of us so we can learn.