To be successful with storytelling you need to understand it. Emotion and connection are what make a great story and experience for the consumer! At the Rocks Digital 2017 Social Media Day celebration, DeAndre Upshaw shares how he came to understand storytelling, and how businesses and agencies can start telling great stories.
How StoryTelling Started for DeAndre
1999 – Dad bought a spiffy new Packard-Bell tower computer and I could connect my computer to my VCR. So now I could make my own Power Rangers episodes! Life is good! Through that experience, I began to understand storytelling.
We’ve lost a lot of the emotion in digital marketing. The goal of marketing is not to convince them, it’s to make people FEEL something. The tone of marketing has changed to try to tell people what to think.
Interest Leads to Conversions
If you can create something that leaves people wanting to know more, that leads to conversions. It doesn’t need to be “fade to black … show logo and contact info.”
Tell your story, and let it compel them to want to find out more. That is more powerful than a traditional call to action.