ROCKS DIGITAL  BLOG

Picture of Melanie Neal

Time for Wellness Check: Your Business Web Presence Check That Is!

Business web presence wellness check
Image Credit – Edaccor/Shutterstock.com

Just like going to the doctor for a wellness check up, you need to perform a wellness check on your business web presence.

If you are new to the online world, these steps will get you started on improving your overall web presence status. If you have been on the web for years, don’t assume everything with your web presence is healthy. The web is in constant flux and things change quickly.

How To Perform a Quick Web Presence Check On Your Business

Below are a few high-level steps to help your online presence make a good showing and consumers can easily learn more about you on the go!

1. Mobile Experience

Is your website mobile friendly? Can users find out more about you and your location quickly? Often this is a quick fix by simply contacting your web master to make this update.

2. Customer Reviews

Do you know the state of your online reputation? Do you have tons of happy customers but you never ask them to leave a review? Are there negative reviews you aren’t aware of? A quick Google search using your business name and the modifiers reviews, review, ratings, etc. can help you uncover things you might not be aware of.

3. Website

Does your website contain the most current information about your products and/or services? Are your “contact us” callouts prominent and easy to find on desktop and mobile views alike? Do you give them multiple ways to contact you? Make sure you are putting your best foot forward when visitors take a peep at your site.

4. Blog

Do you have a blog? Blogs are a great way to convey you and your business as a subject matter expert. If your product is a larger investment of time and or money for potential customers they often want to know a little more than the website copy.

5. Social Media Profiles

Do you have an active presence on the social media channels where your ideal target market spends most of their time? If they find your profiles but you haven’t posted in months or it doesn’t show an authentic personality, they are likely to pass you by.

6. Directory Listings

Do you have a retail location? Have you claimed all of your listings? If your competitors have claimed all of theirs and added robust content, chances are you are being looked over many times a day in favor of your competitors.

Potential customers make very quick decisions about your product and/or services based on information they find online. Don’t let your competitors get a leg up on you simply based on their ability to maintain a better web presence. You may have a superior product or service, but most consumers make snap decisions about you based on what you do or do not have online.

You only have one chance to make a first impression with prospects so make it a great one! Download Rocks Digital’s eBook An Introduction to Social Media  Marketing: A Guide for Small Businesses and stay ahead of your competition.

How often do you perform a health checkup on your business? Comment below and share what you have learned with us.

Melanie Neal

Melanie Neal is a Marketing Strategist and Founder of Zella Ruby Media. She develops engaging integrated marketing campaigns to help businesses reach their ideal audiences. She is also a speaker and founder of The Dallas Entrepreneurs Meetup group.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Best blog post length.

    What Is the Magic Blog Post Length?

    For anyone involved in professional content writing services, the question of how long a blog post should be is a familiar one. Debate has raged

    SEO for service area businesses.

    How to Do SEO for Service Area Businesses

    If you operate a service area business (SAB), you’ve likely encountered challenges with local SEO. Unlike typical brick-and-mortar businesses, SABs often struggle to find comprehensive

    Local SEO for businesses.

    Why Is Local SEO Important to a Business

    With an ever-increasing number of marketing channels available to businesses, it’s easy to underestimate the power of local SEO. As a leading provider of local

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now