Is your business targeting customers with Bing Advertising services? According to a forecast by the market research company eMarketer, the 2023 U.S. search ad revenue share for Bing (now renamed Microsoft Advertising) will reach 4.8%. While that amounts to significant annual revenue, it suggests that many businesses have not yet tapped into the power of Microsoft’s ad platform. And for those who haven’t seen success with Bing Advertising, here are some benefits to consider.
The Main Benefits of a Bing Advertising Campaign
Maintaining multiple marketing channels is crucial for insulating a business from individual points of failure. Among the various channels, Bing Advertising offers many advantages for businesses of all sizes.
Advertisers will be familiar with the tough competition for most keywords on Google Ads. In comparison, fewer businesses are using Bing Advertising, providing opportunities for testing campaigns and setting up profitable advertising streams.
Lower Advertising Costs
Due to less competition, campaign costs are often lower than alternatives like Google Ads. Microsoft says the average cost-per-click (CPC) is around $0.84, depending on the type of business and ROI goals. According to WordStream, the average CPC in Google Ads is between $1 and $2.
Use Existing Google Ads Campaigns
If your business advertises on Google Ads, importing campaigns into your Microsoft account is straightforward. Importantly, what works on one advertising platform won’t always transfer, so using bidding and tracking best practices is still imperative. For more on this see our essentials for a successful Google Ads campaign.
Valuable Audience Demographics
A Bing Advertising campaign gives the opportunity to reach a valuable segment of U.S. consumers. As outlined by Microsoft, the Microsoft Search Network audience spends 23% more than average internet searchers when shopping from desktops. Bing has a significant proportion of wealthy, educated users that proves attractive to advertisers.
The targeting options available for Bing Advertising campaigns allow advertisers to reach a precise audience of consumers. Helpful targeting options include geographic location, device, time, gender, age, ad language and more.
Set Up Automated Campaigns
Automation allows businesses to do more with less, reducing the complexity of managing multiple campaigns. An example of this technology can be seen in Microsoft’s Performance Max. Using AI advertisers can find the best audience for a campaign, and dynamically serve ads where they’ll deliver results.
Leverage the Microsoft Audience Network
As we’ve seen with our paid search advertising services, when businesses experience winning campaigns they want to expand their reach for the widest audience possible. The Microsoft Audience Network allows for this expansion by showing ads on MSN, Microsoft Edge, Outlook.com and other publishing partners.
Contact Us for First-Class Paid Search Advertising Services
If your business needs affordable, targeted traffic, contact us about our paid search advertising services. We help organizations build profitable Google, Bing and other PPC campaigns. To learn more, call (214) 989-7549 or request a website evaluation.