ROCKS DIGITAL  BLOG

Debbie Mrazek

Hash Tags – Bash Tags – Why Tags? What the heck are #Hashtags?

Why Hashtags?
Image Credit – REDPIXEL.PL/Shutterstock.com

Oh you know you have asked, if not out loud then certainly in your mind, “What the heck are #HashTags!” Hey, that’s okay to question what the heck they are and just what are their purpose. I myself have asked this question, so I did all kinds of research to find the answer, but what resulted was even more confusion and no clearer explanation of #hashtags.

Yes, we are in the fast paced world of information overload. Yes, we are all plugged in to various forms of the information highway. And we are all on at least one form of social media. But that doesn’t mean we should “just know” all the little idiosyncrasies that comes with the Internet, social media or even marketing, #hashtags included. But when you come across a great marketing tool, you can bet your bottom dollar you are going to use it to its fullest! Thus the reason I would like to clear up just what the heck #hashtags are all about.

Okay, let’s break #Hashtags down

Remember the good old days when we used public libraries to gather information? Do you remember those long file cabinets full of hundreds and hundreds of note cards with words like “fiction,” “horses,” “sewing,” and other descriptive words? They are the good old card catalogs where you could find books, magazines, and various other forms of media by author, title, and keyword or descriptors. For this instance I am going to be referencing the keyword/descriptor portion of the card catalogs when talking about #hashtags.

Hashtags are like the “descriptor card catalog” at your local public library. They are the keywords or the “index” for the article, blog post, tweet, etc. They are kind of like a Dewey Decimal call number that distinguishes your hashtag content by its subject. They let the reader know quickly if the content is something they want to read more about.

A great use of #hashtags is when you are sharing a blog post, article, or press release on social media sites. Narrow down the core topic or keywords in your content and #hashtag them in your post. Hashtags are searchable keyword phrases on Facebook, Twitter, Pinterest and Instagram.

On Facebook for instance – if I was to hashtag the word “free,” a person could easily click on that #hashtag (#FREE) and it would pull up hundreds of posts of others who have used that same #hashtag. So when you see commonly used hashtags that are also relevant to your content – use them and your post will also get pulled up in that list. Keep in mind that those posts will need to be made public so it will be listed for all to see otherwise it will only be viewed by those that are already connected to you.

Hashtags Made Simple

  1. Use commonly used hashtags that are relevant to your content
  2. Post your updates public

Using hashtags increases the potential of broadening your marketing efforts to unlimited! There IS value in those hashtags!!!

Do you have a favorite hashtag? How many new people have you reached by using a hashtag?

Debbie Mrazek

Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    Local SEO website optimization.

    How to Integrate Local SEO Into a Website

    Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now