ROCKS DIGITAL  BLOG

Picture of Byron Ingraham

Why YouTube Video Rules the Web

Youtube Rules the Web
Image Credit – metamorworks/Shutterstock.com

Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on.

You have everything from Facebook, Instagram, Vine, Vimeo, and well of course YouTube as options. Is that an all-inclusive list? Not even close. Those are just some of the bigger names that come to mind when we they think of online video.

Why You Need To Use YouTube

1. Google Owns It

That alone should say it all. With the vast majority of the population using Google for their search engine of choice, it is only logical to appease the powers that be by using their video platform. If you have ever taken the time to search through Google, more and more you will find YouTube videos ranking on the first page. In many cases, this is one of the best ways to get your business front and center of your prospective new clients.   

2. The Interview  

Regardless of how you feel about the movie’s artistic talent or lack their of, it made history by being released the same day in theaters as being available online. Through online sales and rentals the movie generated over $15 Million compared to $2.84 million in theaters. While it may not be the type of revenue associated with a box office hit, it does signify that consumers want to consume content on their terms. Does it mean the end to the box office, not by any means, but it does mean change is on the horizon.

3. YouTube Stars Getting TV Shows

When it comes to followings there are several YouTube stars that have a bigger social impact than some people in Hollywood. Which explains why E! picked up a show from YouTube Star Grace Helbig. If networks are looking towards YouTube for new talent, it signifies that viewers habits are changing. Gone are the days of simply someone having a pretty face. It is more about who can bring a large social engagement audience along with them.

4. Suggested Videos

Anytime you watch a video on YouTube, you may have noticed you get a list of other videos to watch. YouTube makes these video suggestions based on content you are currently watching. If you create ample video content, your videos about your business can be discovered when others search for related terms on the products and services that you offer. This helps increase your YouTube viewsHow do you think this could benefit your business?

I have included just four reasons why you should be leveraging YouTube in your business. The list goes on and on.

Quickly, besides uploading your videos directly to YouTube, you can host a Google Plus Hangout and share those videos to your YouTube Channel.

In what ways are you currently leveraging video to grow your business? Are you going to do anything differently after reading this blog post? Let’s discuss.

 

Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Byron Ingraham

Byron Ingraham is a business & marketing strategist, public speaker, and entrepreneur devoted to experiencing life to the fullest & teaching others how to do the same.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now