ROCKS DIGITAL  BLOG

Opportunism and Being Holistic: Win in Digital Marketing by Eric Enge

Eric Enge, Keynote Speaker at Rocks Digital Marketing ConferenceLet’s get the edge with Eric Enge! It’s down to the last keynote of the evening… so let’s learn how to win in digital marketing!

Eric Enge is the founder of CEO of Stone Temple Consulting. He’s a prominent SEO and digital marketing leader, and the author of The Art of SEO, as well as a professional speaker.

Uprising in Mobile:

  1. Mobile Searches > Desktop Search
  2. Voice Search Will Become Primary Interface
  3. More Time Spent in Smartphone Apps
  4. Facebook Rising
  5. Demand for Speed is Greater than Ever
  6. Featured Snippets

Mobile –

  • Mobile As a Ranking Factor: Mobile first means when designing a website, make the mobile version first. Mobile became a ranking factor in April of 2015. Non-mobile friendly pages had a 46.6% loss on the first update, and 36.3% loss on the 2nd update (May 2016). Google wants to keep us on the mobile web rather than on apps.
  • The Need for Speed: Since Google has announced their next mobile update, page speed will be a large ranking factor. Facebook Instant Articles have an increased organic reach when compared to traditional posts. On FIA, Facebook can sell ads for you, with a 30% cut, but you make more since Facebook does a better job. Facebook rules news sites, and is the #1 way people get news.
  • Limited HTML/JS Elements Allowed: What Google is doing is giving you HTML as it was 10 years ago and simplifying code to make it smaller, simpler, and faster using AMP. With AMP, there is a 71% reduction in page size, so it’s a lot faster. Anybody participating in the AMP program can cache pages in your own cache network, which can almost double the speed. Faster pages really are a big deal, and the demand will increase. And, if you don’t do it, your competitor will.

Apps –

  • 44% of all digital media time is in a smartphone app. That’s an awful lot of time, so you need to have an app strategy. The number one installed app is Facebook, and 48% of those people consider it the most important app they have.
  • Should you build your own app? You can gain a captive audience and push messaging ability, but, does it make sense for your business?
  • App Store Optimization: Tweak your app store ranks to increase downloads and installs. 60% of people discover apps through the app store. Manage the direct factors you can set up like Titles and Keywords, and manage other areas of influence, like the Icon, Screen Shots, Category
  • Test and Refine your app – There is no such thing as putting up a perfect app store listing the first time.
  • When you get a featured snippet, it doubles the traffic on your page. Try submitting your post in Google Search Console.

What content marketing works?

  • Opinion Forming Journalism works – data-driven research gives you credibility when you tell it in an authoritative way. Be remarkable – be worth remarking on. Stand out somehow, be the purple cow that others can see.
  • Explore vertical opportunities – leverage a mega-brand and partner with them, invest specifically in one channel, find a way to be unique, work hard (focus, do something that others won’t, leverage date, put in the hours).
  • Be an expert, add value, help people with their problems, solve group problems. What do you know that your consumer doesn’t?
  • Publish content on 3rd party sites. Guest posts help you build your audience.
  • Social media sharing drives links. Use the right content.

To summarize:

  1. Get Mobile First/Embrace Mobile
  2. Facebook Instant Articles/AMP
  3. Apps (ASO/Deep Linking/Facebook Marketing)
  4. Featured Snippets
  5. Opinion Forming Journalism/Data Driven Research
  6. Influencer Targeted Content and Holistic Marketing

stonetemple.com

eenge@stonetemple.com

@StoneTemple

508-962-8474

Elisha Fernandez

Elisha Fernandez is a blogger at WhollyART.com, author of "I Love ME! Self-Esteem in 7 Easy Steps," public speaker, and passionate enthusiast in writing, singing, dancing, and using her creativity to help others. You'll most likely find her with a book stuck in her face, playing the piano, on her blue laptop, or hugging people.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Traditional search engine optimization.

    What Is Traditional SEO?

    Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now