Laura Darkstar

You got the Opt-In – Now What

How to Tame Your Email

You Got the Opt-In – Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session.

Imagine if all of your connections on all of your social platforms were on your email list? Your email list is the only digital “property” that you own. Social Networks shut down, and you can lose all of those followers – and the hundreds (thousands?) of likes and followers will be meaningless. Be sure to nurture and engage the people on your list via email marketing AND social media.

How many people are on your list isn’t what matters. What matters is how engaged they are. And there are more ways now than ever to be engaging.

Ways to grow your list:

  • Webinars, Livestreaming or Virtual Events
  • Speaking at a Live or Virtual Event
  • Podcast Radios Show host or Guest
  • Digital or Print Magazines
  • Joint Ventures – Collaborations
  • Blogging or Guest Blogging
  • Courses or Group Programs
  • Books or Ebooks
  • Membership Sites


Drip Campaign – You have a lead magnet and that puts people into a series of emails.

Dead List – When you’ve been on someone’s list for awhile and haven’t bought, they may put you on a dead list, and that’s the list they share with JV and Affiliate Partners. They hope that you might buy from one of those people, and at least they’ll make some money for the referral.

Nurture Sequence – Based on behaviors. Are you paying attention to the people who interact with you? You should be.

Email Drip Campaign + Lead Nurturing Sequences = The Winning Combination

  • Build engaged community
  • Build know, like, trust
  • Grow your social reach
  • Establish yourself as a social media influencer
  • Become the go-to expert in your niche
  • Drive repeat traffic to your site
  • Increase client retention
  • Reduce refund requests
  • Crete profitable affiliate programs

Stick Strategies – What do you do to make people stick around?

  • Know your audience
  • Know your target market vs. target buyers
  • People have a problem and are actively looking for a solution
  • Listen to the problem that they have that you can solve

What is your unique flavor? What do you do differently than everyone else?

Serve & Nurture Strategies

  • Exclusive content to my list only
  • No cost / low cost beta test opportunities
  • Lowest cost for online & group programs
  • Invite-only Pick My Brain Q & A
  • Call for speaker opportunities
  • Collaboration opportunities
  • Blogging/Magazine
  • Sneak peek at new content
  • Themed Facebook parties

The only difference between the contact and a contract is the “R” – and the “R” stands for relationships.

Your list is your bank account, but if you built it on service and relationships, it will be your retirement account! –





Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You