If there’s one thing we value at Rocks Digital, it’s the human touch. With a focus on employing skilled people dedicated to mastering search engine optimization (SEO), we pride ourselves on human-generated content that meets the requirements to get those words in front of as many eyes as possible. So if you’re wondering if using AI to write city pages will help with SEO, you may be surprised to read our answer.
Can AI-Generated Content Help City Pages in Local SEO?
City pages are a key component of ranking well in traditional local search, driving organic traffic to your website. But when city pages fail to reach their full potential, some businesses may turn to AI-generated content to create, enhance or fix them. While generative AI chatbots/answer engines (AE) like ChatGPT, Gemini or CoPilot can be leveraged to help businesses build a content repository, these programs should be used thoughtfully.
AI offers the illusion of ease to produce mountains of content rapidly. But content generated by AEs needs significant human input for effective prompts, editing and verification to make it useful to search engines and end users. Google and Bing can identify unchecked AI content, and if it’s not edited well, a business may suffer, dropping in search. Content must be creative, useful and informative, meeting the experience, expertise, authoritative and trustworthiness (EEAT) guidelines set by Google.
So, can AI help your city pages in search? It’s not a bad SEO practice to use generative AI to create blog posts, service pages and city pages—it’s just important to remember that these answer engines are tools to be used by skilled hands.
An AE reads available information online (whether it’s true or not), and from it creates a quick, unverified version. Even if you feed it data specific to your business, if incorrect data exists somewhere online, that can come up in the content.
If you decide to use an AI like ChatGPT, depend on your human staff to verify data against trusted sources and to edit the content for accuracy. Generative AI is helpful, especially when you’re looking to create unique local pages that have information that may otherwise be repetitive. But while it can return information, it cannot innovate; it simply gives you more detailed access to available data. It imitates, it does not create.
Generative AI is a breakthrough technology that can be beneficial in many ways. With more consumers turning to AI-powered search to find businesses, answer engine optimization (AEO) is important too. Using well-edited, AI-written content can help you optimize your Google Business Profiles (GBP), Bing Places pages, and social media to help your business show up in those queries too. But again, this must be done with a focus on the people who will ultimately read it, and with regard to the rules about quality that search engines prioritize.
Get Help Writing Quality City Pages That Rank
Business owners who’d rather focus on their customers, clients and patients hire agencies like Rocks Digital to handle writing their city pages and much more. As a highly-rated digital marketing agency, we get you to rank in search so people can find you. Request a free website evaluation today, or call us at (214) 989-7549.
