Do You Need Help With Local SEO?
Growing numbers of online searches now have local intent. Searchers are attempting to find highly targeted and relevant products and services that are located in a specific area. At Rocks Digital, we understand how to help local businesses get in front of these searchers, helping to increase sales, leads and brand awareness.
Whether you are an accountant in the Dallas-Fort Worth area or an electrician in Plano, we can boost your search engine visibility with local search engine optimization strategies.
How Does Local SEO Work?
Local SEO is similar to traditional SEO – optimizing pages to gain prominent positions in the search engines. But local SEO focuses on placing for location-specific searches. Google delivers search results on mobile based on the searcher in proximity to the business. This applies to desktop searches also in most cases. If your business can be one of the first names that appears for a local search, you can significantly increase traffic to your business.
If the searcher is trying to find a plumber, roofer or doctor, these are all local-type queries. Google is really smart, knows this – and will deliver local business results. As mentioned above, there are certain search queries where the location doesn’t apply, such as “how do I make pizza sauce.” In this type of query, local would not be as impactful, but traditional SEO would.
Learn How Rocks Digital Does Local SEO
The Rocks Digital team works to ensure companies have high visibility in the Google Local Pack, and organic search results for their products and/or services.
We use a range of local SEO techniques including on-page optimization, content optimization and content creation. Plus, technical SEO components such as name, address and phone number (NAP) schema is applied on the website. Off-page focuses on Google My Business claiming, optimization and ongoing GMB management. Yelp & Bing Claiming and optimization are essential components we include too.
Additional strategies include business listing syndication, data aggregator submissions, GPS mapping apps and in-dash navigation distribution. While we don’t respond to reviews on behalf of our clients, we can provide them with a solution to make it easier to respond, and easier to gather more reviews. If they would like someone to manage their reputation for them, we have solutions for that.
Our goal is to provide affordable local SEO solutions for your business’ needs. At Rocks Digital, we have built our reputation on over-delivering stellar results.
Questions About Local SEO
We will create and optimize your Google My Business listing to increase your chances of prominent placement in the local pack and Google Maps. Your company information will then be displayed on Google Maps.
Traditional SEO strategies focus on optimizing for keywords and keyword phrases. Local SEO strategies focus on optimizing for keywords and keyword phrases – and location queries. To place in search queries, a business website needs both types.
Google’s algorithms are quite smart. Even when a website isn’t optimized for search, Google can find the website for certain keyword queries. However, because your website isn’t optimized for specific searches, you are most likely getting search traffic from the wrong type of audience.