Why Is Listing Management Important?
When you’re looking for a new widget, do you head to the phone book or the web? You will most likely pick up your smartphone and do a search, or ask your favorite voice assistant to find you the best widget in your city. The days of skimming through the Yellow Pages are largely over – but today’s equivalent, which is online directories and listings sites – is more popular than ever.
In case you’re not sure, listing management is absolutely an important part of local SEO. Consumers trust many of these directory-type sites, and so does Google. Businesses that are listed on the top directories, data aggregators and in mapping apps are more likely to get found for their products and services.
This means that if your business is not listed, or that the data on these directories is incorrect, your business could be losing valuable sales. At Rocks Digital, we place crucial business details in all the places your potential customers are searching. Most people know the industry giants like Google, Yelp and TripAdvisor, but our listing management service uses many more platforms that improve the visibility of your business online.
Rocks Digital’s Listing Management Solution
Businesses need a solution that reaches many of the most important directories, as managing and maintaining your listings across the web is time-consuming and complicated. This is where Rocks Digital comes in. We partner with only the best listing management company to make sure your business’ data is optimized.
Beyond listing distribution, we will also create, claim and optimize your business’ listings on Google My Business, Yelp and Bing. We submit your business’ data to the data aggregators, GPS in-dash navigation solutions and mapping apps, too. For businesses that want even greater visibility, we can create a conversational voice app and have it submitted directly to Amazon’s Alexa and the Google Assistant to reach voice-powered devices.
Common Listing Management Problems
- Inaccurate NAP data – Critical details like name, address and phone number (NAP) or business hours are incorrect.
- Duplicate business listings – Multiple listings for the same business cause confusion and search engine optimization (SEO) issues.
- Missing critical business information – Your business is listed, but categories, images and your products/services are completely missing.
- Business is absent from key data sources – Your business is not even listed on major directories and platforms, preventing customers from finding you when and where they are searching.
Rocks Digital has established a system that not only resolves these issues, but also optimizes listings to increase your visibility on each directory. We work with the top data aggregators to ensure your details are syndicated quickly to a vast network of platforms. You could painstakingly monitor each directory listing for your company, or you could let Rocks Digital work our magic – we’ll manage your business listings for you.
Frequently Asked Listing Management Questions
Yes. Consistent and accurate listings create powerful local citations. Google and other search engines use these citations as signals when considering where your website should be positioned in search results.
Sure, individual businesses can perform listing management. However, the time-consuming and intricate nature of the task works better at scale. Rocks Digital uses listing management software to provide the service quicker and cheaper than would otherwise be possible.
Listing management can be quite costly. This depends on which company you hire to manage your business listings. At Rocks Digital, we include listing management as part of the service we offer for our local SEO clients. Bundled services help keep costs down.
Listing Management Services You Can Trust
Accurate and effective business listings help customers find your business online. It’s that simple. At Rocks Digital, we have created a streamlined service that puts your business details in the right places at the right time. Sit back and let us get you listed on the most important data sources. Call us at (214) 989-7549 or contact us online to find out more about our listing management services.