Professional Content Refresh Audit Services for Your Website
By getting a website content audit you can reveal pages with outdated information and copy that no longer serves its original purpose. At Rocks Digital Marketing we provide website content refreshes to fix these issues, and help these pages rank and convert for your business once again. Led by Managing Partner Lissa Duty, who brings 15+ years of digital marketing agency experience, our full-service team knows what it takes to help older service pages and blog posts perform at their best. Contact us today for a website evaluation.
How a Content Refresh Improves Existing Website Pages
A content refresh is the review and revision of existing published pages and blog posts. After identifying issues with a website’s content, we map out the best content refresh strategy to update each page to restore rankings, increase traffic, bring the page up-to-date and drive more conversions. This work often includes changes like updating old statistics, reorganizing content, integrating new keywords and adding more precise details.
A content refresh does not mean starting from scratch and rewriting the entire page. Many older pages have useful and accurate information that contain weaker sections that can lower the overall quality of the content. At Rocks Digital we perform a content gap analysis first to identify exactly what needs to be changed, then prioritize the work that will drive results.
Signs That Your Website Content Needs an Update
As a company expands or search behavior changes, website content can start to feel less useful to visitors and inadequate for search and answer engines. We help businesses across a range of industries refresh content so that stale blog posts, service pages, and outdated resources do not hold them back. Here are some signs to watch for.
- Rankings, organic traffic or search impressions have declined.
- Statistics, dates, service details and external links are no longer current.
- The page does not reflect the company’s current services and/or locations.
- Content is thin and lacks unique or non-commodity elements.
- Important points are unclear, repetitive or difficult to find.
- There’s a disconnect between search intent and what the page covers.
- Internal links are missing, out-of-date, or irrelevant to the topic.
Simple changes to existing website pages keep them fresh and demonstrate to Google and other search engines that your site is actively maintained and can be trusted.
What Our Content Refresh Services Include
Content refreshes are typically included in a comprehensive website content strategy. Within this strategy, we initiate a content audit to review each page’s Google Search Console data and the quality of its existing content.
After reviewing each page we start with the updates that will make the biggest difference. This can include writing brand-new sections, adding more detail to existing sections, naturally integrating internal links, or simply improving the clarity or layout of the existing content. All updated content goes through a thorough examination that starts with a content strategist and proceeds through writing, review, editing and post-edit review. As a company specializing in SEO, optimization is factored into everything we do.
Common Questions About Content Refreshes
How Often Should Website Content Be Refreshed?
Does Refreshed Content Need to Be Completely Rewritten?
Can Refreshing Content Help With SEO?
Contact Us to Discuss a Content Refresh for Your Website
Without regular content audits and revisions, your business website’s search rankings and content quality can slip. At Rocks Digital we provide website content refreshes and other content marketing services to help your site perform in search and answer engines. Call (214) 989-7549 or request a content refresh evaluation.
