When we discuss local SEO and suggest tips and must-do’s like utilizing content (part of on-page SEO) to focus on a specific service area, we consistently hear this question from certain businesses—does local SEO apply to (or can it be done for) a service-based business? So to help these businesses that are a vital part of many communities, today we’re discussing how to make them shine online.
Does Local SEO Work for Service-Area Businesses?
We won’t bury the lead any further… yes, local SEO can be applied to service-area businesses! Not only can it be done, but when it’s done well these businesses will thrive, seeing better qualified leads, increased contact activity (email, phone calls, form fills, etc.) and more conversions. Because location-based businesses have a physical address, it may seem easier to implement and follow local SEO best practices. After all, they’re more likely to show up on a map, which is a big part of converting local efforts.
But businesses like mobile car detailers, pressure washers, lawncare services, plumbers, moving companies and more have access to the same beneficial optimization techniques. You also have a great opportunity to build trust using your website’s blog (or news) and directories, as well as the Google Business Profile (GBP) to provide useful information. A complete, accurate and active GBP sees seven times the clicks of those without. A verified profile also tends to see more consumer action.
As consumers become more dependent on AI for searches, the need for trustworthy content and business information grows. What else can service-area businesses do for their local SEO?
Local SEO Tips for Service-Area Businesses
Of course, we often discuss local SEO, but there are numerous ways to implement a solid plan. We believe that one of the most effective ways to achieve this is by working with a team of SEO experts that fully understand how to attract customers and clients to your business. Below are a few of the ways a top team will support your service-area business.
- Create city pages on your website for the service area—and have Local Business Schema added to them.
- Write city-specific content and blog posts with relevant tie-ins to your business.
- Use on-page SEO tactics like optimizing headings for the service area.
- Utilize a site structure that optimizes URLs with the cities and areas you serve.
- Embed maps, since visual cues are incredibly helpful to consumers, and also assist search and AI engines in verifying the business’ service area.
These are just a few ways to help your business stand out online in traditional and now AI-native searches. Service-area businesses can experience an influx of new business with the right local SEOs behind them.
Implement High-Converting Local SEO Strategies for Your Service-Area Business
Rocks Digital works every day with service-area and fixed-location businesses to provide top-tier local SEO that gets results. We work with multiple industries and provide our services all around the country. Let us put our expertise to work for you! Call us today at (214) 989-7549 or request a website evaluation.
