If you’re a business owner or decision maker, we’re pretty sure that you know it’s imperative to the success of your business to be found online when people search. However, new advancements in digital marketing like AI and answer engine optimization (AEO) present new ways for potential customers, clients and patients to encounter and engage with your business. Let’s look at some of the ways generative AI and AEO benefit you.
How Do Businesses Benefit From Answer Engine Optimization?
You may have heard a great deal about AI and how it’s affecting every aspect of business. There is a push in many industries to rush adoption to make sure organizations are not left behind. Information abounds about why businesses need answer engine optimization, but when it comes to your business specifically, it’s valuable to know just what it offers for your organization.
Increased Visibility Within Search Engines
Search engines like Google and Bing now include AI-powered search through Gemini and Copilot, respectively. As we’ve mentioned before, AEO is changing the ways people search. High visibility in AI Overviews, featured snippets and the Map Pack is of utmost importance right now, as searchers are more likely to click on those results than others.
Multiple answer engines now feature their own search functionality, many powered by Bing. Answer engine optimization ensures your business will be found no matter where people search.
Gets You Ahead of the Competition
In business, competition is the name of the game. Having a general understanding of answer engines (ChatGPT, Gemini, Copilot, Perplexity and Grok) and generative AI—how they work and how they help searchers—sets you apart. Knowing and implementing these details now, while others may still be struggling with AI adoption or with moving beyond traditional SEO, gets you ahead of similarly-positioned businesses. It also gives you the opportunity to better understand your target audience.
Establishes Your Business as Trustworthy and Authoritative
When it comes to reaching your target audience, trust and authority remain highly important elements, and of course it’s also of great value to AI robots and crawlers. One of the main ways to establish this trust is through your website’s content. Providing informative content that considers customer needs increases the likelihood of your business showing up in AI-powered search results and AE queries.
Answer engines like ChatGPT actually downgrade AI-generated content when it chooses websites to crawl to provide its answers. This means that a site heavily laden with this type of content (or faked reviews!) won’t be used. Human-generated content that’s helpful to people is prioritized.
Increased Conversions
You’re in business to get sales and serve people, and the best way to get their attention is by providing helpful information online. In addition to optimized expert content, providing accurate details about your business across platforms increases the likelihood of converting clicks into new customers.
Recent studies show that the presence of accurate details about hours of operation and contact information are very important to people using AI for search. Make sure that the name of your business, its address and phone number (NAP data) appears consistently across platforms, and that you’re listed in multiple trusted directories. This ensures that searchers find and choose you!
AEO is more than a buzzword, and answer engines seem to be here to stay. Following AEO best practices is yet another way to help your business stand out online, making it easier for potential customers, clients and patients to find you.
Bring the Benefits of AEO to Your Business
Answer engines, optimization and generative AI are here, so you need to act now to ensure your business is trusted by answer engines. Rocks Digital remains on the forefront of digital marketing advances so that you can focus your valuable attention where you choose. Give us a call today at (214) 989-7549 or request a website evaluation to get started.
