It’s the mid-2020s so we’re pretty sure you’ve heard about the benefits of SEO and hiring a local SEO company. But when it comes to the specifics of what that entails, do you know what local SEO services you should be expecting from an agency? If you’ve already hired a digital marketing partner or you’re searching for the best local SEO agency to work with, this information can help you evaluate effectiveness, or guide you as you make a choice.
The Best Local SEO Services for Improving Businesses
Local search engine optimization supercharges the ability of your business to show up in traditional, voice, and now AI-powered search results and answer engine (AE) queries. It’s good to know which performance-focused local SEO services boost your business’ readiness and rankings.
A Local-Focused Content Strategy
Content (and the keywords that it’s built around) is an important component. Content with local flavor that addresses your expertise will set your business apart. An agency focused on building a library of helpful information will attract customers, clients or patients, algorithms and AI robots. Attention to detail here gets your business top rankings in SERPs, places your information in AI Overviews, and brings up your content as answers in AEs like ChatGPT.
Location and City-Based Pages
Location and city pages are magic makers. A local SEO company will build out location and city pages with data to make it easier for people to find your business, especially in a decision-making moment. These pages are one more critical component of a successful local SEO campaign.
Consider your own “near me” search moments. Even a service-based business without a physical location benefits from these pages. An agency creates service area pages highlighting your work to gain traction. These pages win your business a top spot in local results like the Map Pack and Bing Places.
Google Business Profile Optimization & Management
Did you know that having your business listed in trustworthy online directories is a leading indicator for being found in AI-based search, and being returned in answer engine queries? The Google Business Profile (GBP) is a trusted directory (and quite valuable) as the data within helps people get to your business and find your services at the right time. The GBP is a hub of reviews and photos. And yes, both factual and fun information has a home on your GBP. When you wonder what a local SEO company does, part of their efforts are spent setting up, managing, and helping you monitor your Google Business Profile. The return on this investment is always worth it.
Ensuring your business is listed online in the most important places that search engines, AI and answer engines trust is essential.
Organic Local Ranking Data Reporting
Remember, in marketing you’re looking to achieve “specific measurable attainable relevant time-bound” (SMART) goals. Organic local ranking data reports are the “M” (for measurable) that let you see how well your business ranks, and how it compares to the competition. The agency reviews your traffic, its sources, and what and if the keywords are capturing the targeted audiences. This vital data drives next steps and budgets.
These are just a few of the local SEO services that a good agency focuses on to bring your business more customers, clients or patients, and qualified leads. Take a look here to see what sets Rocks Digital apart as one of the trusted local SEO services in Dallas-Fort Worth.
Work With the Best Local SEO Company That Rocks
When you need the best local SEO services, you hire a reliable, highly-rated, innovative agency. Rocks Digital cares about your organization’s online presence and wants you to win big. Request an SEO evaluation, or call us today at (214) 989-7549 to get started.
