As a business owner you hear a lot about local SEO services, and with the onset of AI, how it’s changing. We do more than talk about local SEO at Rocks Digital, we work hard to get you results. These valuable services bring a steady flow of new potential clients, customers and patients to your business, and you may wonder how that happens. Let’s take a look at how these services benefit businesses.
How Do Local SEO Services Help My Business Show Up Online?
Local SEO demands detailed work, and pays off by enhancing your business’ online presence. That’s just digital marketing-speak to say we get your business in the top results of Google and Bing searches, maps, and as answers in AI (ChatGPT, Gemini, Perplexity) searches. These are some of the local SEO services that an agency may employ to help you get found online.
Consistent Business Listings Establish Trust
Effective business listing services ensure that the name, address and phone number (NAP data) of your business and website are consistent across top directories and data aggregators. This establishes your business as a real and trustworthy entity. Trust is a key factor for search engines and AI algorithms, as they are more likely to return trusted businesses to the top of search results.
Local-Focused Content Writing
Content writing with a local focus helps you establish and maintain a trustworthy, authoritative online presence. Location pages and city pages are crucial for a local SEO strategy and accomplish things such as the following.
- Location pages play an essential role in relation to your Google Business Profile (GBP). They help validate that the information listed on the business’ GBP is accurate and relevant for your business. Embedding the map for the GBP is also an important step.
- City pages increase visibility for long-tail keyword searches like “allergist in McKinney” or “McKinney allergy doctor,” for example. In this city page example the business’ address would not be in McKinney, but they want to attract the searches entering that phrase into search.
- For long-tail keyword searches, blog posts that are local-focused and relevant to the services the business offers can be extremely valuable as well.
Google Business Profile Optimization
The Google Business Profile plays a key role in the online visibility of local businesses in the local pack and Google Maps. Having a claimed GBP with accurate NAP data makes it easier for potential clients to find you.
Local searches tend to have immediate intent, meaning that people are ready to buy, visit (or otherwise engage), and this makes GBP optimization highly valuable. Plus, ensuring that your Google Business Profile is maintained by utilizing all the features like GBP products, services, and publishing GBP posts consistently, is a customer-converting service you must have.
There’s even more—you do not want to treat your Google Business Profile like your Facebook page. We mention that because so many businesses make the mistake of posting the same thing on their GBP that they post on a social media account. Remember, these are different tools and require different types of content.
AI & Voice Search Optimization
As we said, local search often means imminent consumer engagement. For example, voice search is important as many drivers and travelers use voice search to find data about businesses “near me” while on the go.
Optimization for AI & voice includes processes that increase the likelihood of your business appearing in AI and voice search results. This optimization combines both technical SEO and on-page SEO approaches.
The Importance of Reviews
Word-of-mouth remains one of the most important tools of advertising and marketing. This is shown in how many people rely on consumer reviews. According to Capital One Shopping, 92% of consumers read online reviews before engaging with a business, and 42% trust reviews as much as close friend recommendations. Having a strategy for requesting and responding to reviews helps your business build trust with both search engines and potential customers. Making sure that your business is continually getting new reviews, while responding to both positive and negative reviews, is absolutely necessary.
Get Industry-Leading Local SEO Services to Stand Out Today
Rocks Digital makes it a mission to make sure your business shows up online whenever potential customers, clients or patients are searching for your services online. Whether your business is a physical location or service-based, we can help you stand out and get found. To get started request a local SEO audit, or call us today at (214) 989-7549.
