Cool Infographics: Examples, Tips & Tools with Randy Krum – Live at Rocks Digital 2016

Randy Krum, Cool InfographicsHow to Create Cool Infographics

3 Part story format (Tower of Beer –

1 key message

Ah-Ha  – The Main Event

Call to Action/Conclusion

Why Infographics?

  • Understandable Faster
  • Memorable
  • Actionable

Standard – Static Infographic

Animated  – Now, Animated Infographics are coming into play

  • Animated GIF – Motion attracts attention
  • Videos – storytelling + data visualization

Interactive  – Infographics that are clickable

Infographics are informative

  • Popular, Interesting, Related Topics
  • Sharing Internal Data
  • How-To Infographics – These are a form of Informative Infographic

Infographics are Persuasive

Infographics that are used to persuade someone to do something

  • Company Elevator Pitch
  • Infographic Advertising
  • PR Infographics
  • Charities and Humanitarian Information
  • Lobbying Tool

Infographics as Entertainment

Some infographics are just for fun

  • Infographic Music Videos

Infographics are used within companies – proprietary data that will not be released to the public

  • Financial Data
  • Sales Data
  • Internal Processes
  • Competitor Landscape
  • Social Media Strategy
  • Competitive Assessment
  • Qualitative Data
  • Quantitative Data
  • Personas or Demographics
  • Annual Reports
  • Presentation Handouts


  • Be Accurate
  • Don’t put the wrong data into the wrong chart type
  • False Visualizations
  • Sizing is important
  • Calculate area for shapes
  • Eliminate Chart Legends – Move the legend into the chart
  • Tell A Story – A big pile of data does not tell a story


  • Adobe Illustrator
  • OmniGraffle
  • Visio
  • Affinity Designer
  • PowerPoint
  • Inkscape
  • Visme
  • Canva
  • Piktochart

Image Editing – Photoshop, GIMP, Pixelmator, Acorn

  • The Noun Project – online library of icons
  • – Word Clouds
  • Batchgeo
  • Tableau public
  • Highcharts/HighMaps JS
  • D3.js

Join the Meetup to learn more:

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

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