Greg Sterling is VP of Strategy & Insights for the Local Search Association (LSA). He also serves as a contributing editor for the leading tech blogs, Search Engine Land and Marketing Land.
His personal blog, Screenwerk, connects the dots between digital media and real-world consumer behavior. Previously Sterling was as a senior analyst for Opus Research and The Kelsey Group (now BIA/Kelsey). He was founding editor at Allbusiness.com and a producer for TechTV. Sterling has a law degree and was a practicing attorney for roughly 10 years.
“Local is the most important area of search and it’s critical for marketers to understand how it’s evolving. I’m excited and honored to be discussing the future of local search at Rocks Digital 2016. ~ @GSterling #RocksDigital”
The Mad Mad Mad Mad Future of Local Search
Local search is changing from a monolithic “query in a search box” to something much more complex and fragmented. In this keynote presentation, Greg Sterling will discuss how what we call local search is evolving and how new methods of discovering local information will affect both consumers and marketers.