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How Blockchain Is Transforming Digital

Rocks Digital 2018

Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018

A little bit about Hugo D. Aviles:

An Overview of the Digital Media and Advertising Industry

  • 209 billion dollar global digital media and advertising industry.
  • $16 billion dollars in fraud occurs annually and bots are one of the reasons this occurs.
  • In 2017 digital surpassed TV.
  • By 2020 it is expected that digital ads will make up 50 percent of all ad spending.

Ad Fraud

What Causes Ad Fraud

  • Nonhuman traffic (ie. bots)
  • seoclerks.com – can buy many bots there
  • Methbot – controlled by a single group based in Russia and operating out of data centers in the US and Netherlands
  • HyphBot – potentially 3x larger than Methbot

Blockchain Is the Answer to Online Advertising Transparency

How Blockchain Works

  1. Alice wants to send money to Bob.
  2. The first block is created online and represents the transaction.
  3. This block is broadcast to every part in the network.

Cryptocurrency is just something that is built on the blockchain.

Credit card processing started with using a manual machine (also known as “The Knucklebuster”).

Blockchain Potential Applications & Disruption

The blockchain is radically changing the future of transaction-based industries. An example would be when two people negotiate a price; after a price is agreed, blockchain is used to generate the forms.

adChain

  • An open protocol on the public Ethereum blockchain
  • Allows for the building of decentralized applications for advertising online

BasicAttentionToken.org

  • Pays people for their attention
  • Views ads, rewards you in cryptocurrency

Clearcoin.co

  • Tracks all transactions on the distributed proof of history ledger
  • Allows you to buy and sell media on the blockchain
  • Influencer marketing transparency

SocialMedia.market

  • Decentralized influencer advertising marketplace
  • High level of influencer marketing transparency

Blockchain Allows Businesses to Have Online Advertising Transparency

When businesses use blockchain it gives them transparency to their online advertising. This in turn creates a higher level of trust which in turn will boost your local search visibility.

Edgar Griggs

Edgar Griggs loves to learn about new technologies and high tech gadgets! You’ll find him at local events around the DFW Metroplex and sometimes blogging for websites like The Interestingly Cool Stuff Blog and his TrendHunter page at TrendHunter.com/CoolTrends!

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