Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and we have the highlights here for you.
What does a digital marketing audit consist of? Let’s examine the components.
You’ve got about 5 seconds to convey what your product or service is, so your site needs to load quickly and you need to say what you do at the top of the site. It really needs to be obvious right away.
Screaming Frog evaluated the index of a site. It crawls a website’s links, images, CSS, script, and apps to evaluate onsite SEO.
SEOquake allows you to conduct on-page SEO audits very quickly. You can examine internal and external links and compare domains and URLs in real-time. SEOquake works with Chrome, Firefox, and Safari.
Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security.
Always Protect Your Brand
Fix any inconsistencies you find right away. Remember, the first impression can’t be redone.
Google Search Console will reveal a wealth of information on your site. It will give you an idea of what people were searching for when they found you.
Best-Practice Tip: The content on your website is currently 80% of Google’s algorithm, so post content on your website first, and then repurpose it on social media.