The second annual Local Social event returned in 2014 with another amazing group of speakers and networking opportunities.
The Local Social is a networking collaboration of local marketing organizations and was held on October 23rd in Richardson, TX. This event brought together experts in the digital industry to discuss search, content and social tactics to help optimize businesses.
The National Panel of digital marketing experts included:
Mike Grehan – CMO & Managing Director, Acronym.
Pamela Parker – Executive Features Editor Search Engine Land and Marketing Land
Jerod Morris – Director of Content, Copyblogger Media
Loren Baker – VP of Business Development & Co-founder, Search Engine Journal
Larry Kim – Founder and Chief Technology Officer, WordStream
Listening to the donkeys vs unicorns. Myths and realities of PPC optimization per @larrykim #ls2014 ~ @gwickes
Photo Courtesy of Jacob Henke
SEO Social media Google Digital Marketing optimization conversion. Just a few things I’m learning about #ls2014 ~ @BeautyBuzzMedia
5 yrs ago, SEO was voodoo guy in corner. Now it’s all company involved 4 campaign style approach @lorenbaker #ls2014 ~ @gwickes
Special thank you to Jacob Henke for all the great photos of the Local Social 2014. Check out the photo gallery.
The event brought out some equally impressive “homegrown” panelists like digital marketing and communications consultant Andra Dunn of the American Marketing Association; Mark Barrera of Social Media Dallas; John Nosal of the DFW SEO Group; Todd Ebert currently CMO of ReachLocal; and Greg Gifford of DFW Search Engine Marketing Association.
@LissaDuty really woke up the local panel when she asked “What do you think of Bing and how are you leveraging it for your clients?” @GregGifford responded “Raise your hand if you search on Bing.” Five people raised their hand, everyone laughed and Greg responded “Next Question!”
Photo Courtesy of Jacob Henke
And then, as if all of that wasn’t enough, there was also a special event with Daniel Wu of Baidu/Gridsum who came in from Beijing to discuss the world’s fastest growing digital marketing industry in China. Wu also discussed how businesses in Texas can effectively reach a target audience in China.
Do ya think that in like 10 years when Baidu takes over the world, we’ll all be like “I was in the room at #ls2014 listening to their plan”? ~ @GregGifford
Listening to rep from Top Search Engine in China: Baidu There is no Google in China! #search #LS2014… http://instagram.com/p/ugSwRPzK4N/ ~ @MelanieNeal
Needless to say, those that attended got much more than their money’s worth from this event! These are some of my highlights from #LS2014. Comment below and share your favorite moments.
Diana Wells is a writer, a poet, a blogger, an event manager and someone that loves to make people laugh. Lover and rescuer of any kind of animal, especially dogs, horses, hedgehogs, elephants and sloths. She doesn’t actually rescue elephants and sloths but supports organizations that do.
Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best
practices for optimizing a website. Complete the form below and get instant access.
“Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.”
“Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.”
“Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.”
“As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.”
“Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.”
“Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.”
“We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.”
“Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.”
“Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.”
“Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.”
Businesses everywhere are struggling to keep up with the AI integration and answer engine optimization (AEO) that is reshaping search. For brands working with digital
With AI disrupting everything from coding to marketing, it’s no surprise that some business owners are rethinking hiring an agency for content writing services. AI
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
To get these answers right now, just enter your business name below to run our FREE visibility report.
Need a facelift
for your website?
More search traffic?
Need to blog, but don’t
have time?