Mark Traphagen to Present a Rocks Talks and Breakout Session at Rocks Digital
Mark leads the marketing team for Stone Temple Consulting, a 60+ person digital marketing agency serving many of the world’s top brands. But he likes to refer to his department as “our in-house marketing lab” because everything STC teaches its clients is tested and proved first in the agency’s own marketing.
Mark has a strong reputation as an expert on social media, personal brand building and content marketing. In an interview, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media. He is a contributor to publications such as the Moz Blog, Search Engine Land, and Marketing Land; and is also a popular speaker at industry conferences such as MozCon, PubCon and SMX.
Rocks Talks Title
The Best SEO Strategy You Didn’t Know Was an SEO Strategy
Most people, at all familiar with SEO, can tell you what you need to rank, and to drive valuable organic search traffic to your site. A typical list would include things like optimized site structure, in-depth relevant content, proper tagging, and of course, lots of backlinks. But these days doing all those will just (maybe) get you in the game. So what will take you to the top?
We’ve discovered the most important SEO factor, and it’s one on almost nobody’s list: your brand!
Learn why building a recognizable and beloved brand is now one of your best SEO strategies. And best of all, you don’t need to be an SEO technician to do it! This talk will inspire you with fresh ideas that you can put to work immediately to jump to more powerful ways of earning the signals that search engines pay attention to. Get ready to make a leap over your competition and become the master of search in your marketplace!
Mobile Rocks! Why Mobile is THE Game to Be in, and How to be a Player
In 2015, mobile searches passed desktop for the first time globally, and they are never going back. To put it simply and bluntly: if you are not invested in a mobile-friendly user experience and mobile-first strategies, you may already be out of the game.
In this session you’ll get no theory or hearsay. Instead you’ll experience a double-punch learn-in as you hear the results of both Stone Temple Consulting’s massive data studies on Google’s mobile-friendly ranking updates as well as key insights from our insider interviews with top Google engineers working on mobile and apps.
- Why most pundits underestimated the effect of the two Google Mobilegeddon updates.
- The impact of our data showing the effect was actually huge.
- What top Googlers are saying about the need to have a mobile-first marketing strategy.
- What mobile-first is and how to get the mindset.
- Practical tips you can apply tomorrow to get in on the mobile revolution.