Laura Darkstar

Telling Your Story Online: How Social Media Has Changed News & PR

Amy Howell Social Media Day SpeakerAmy Howell, keynote speaker, presented “Telling Your Story Online: How Social Media Has Changed News & PR” at #DFWRocks2014. A few of the highlights of her presentation are listed below.

Social Media Has Changed News and Public Relations

Posting online is:

  • Global
  • Permanent
  • Discoverable (in the legal sense)

No matter what you do, what your actual job title is, ultimately we’re all in sales. Today, PR is 24/7 and everyone is a reporter.

In a down economy – PR is the first to go. So, when things go bad, PR has to show that they are worth the investment. Budgets for traditional PR declined as the economy slowed and social media emerged.

If you don’t have an online, digital footprint you cannot tell your story. If something catastrophic happens and you don’t have a digital footprint, the media will eat you alive.

Traditional media is still very important. When paired with social media, it’s even more powerful. However, social media does not replace traditional media.  Embed links in press releases.

What does your digital footprint look like? PR and Social Media merge to tell your story. However, there is no amount of PR that can help you when you’re in jail (at that point your legal strategy is more important than your PR strategy).

Just because you are tech savvy, that doesn’t mean that you are business savvy. You can find people to do the tech side of things but experience is necessary for good PR. If you don’t know what your customers do and how they make their money, you will not be able to translate that to good Social Media and PR for them. Put your clients on Google Alerts. If you get some press, you can leverage that in the local marketplace.

You are what you tweet. Remember to engage and be helpful. Your digital footprint is seen as who you are. Make your posts count.

Ask people how best to communicate with them. Some prefer emails, some prefer to chat on the phone. You need to know what people prefer and respect those preferences. Your engagement/connection will be better if you do.

Visit Amy’s website, Howell Marketing Strategies, to learn more about her.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You