Your business may be missing out on one of the easiest, most efficient ways to drive organic traffic to your website with strategic local SEO services. Using optimized city pages is a tactic that brings new clients, customers or patients right to your door or service. Too often, however, these pages are missing the key elements that make them most powerful. Rocks Digital knows how to get you these wins, putting you top of mind when it’s time for people to choose.
6 Ways to Optimize City Pages to Attract Local Searchers
Even with the advent of AI-powered search, city-focused landing pages remain a key factor in finding businesses, especially when the searcher has immediate intent. From location-centered keyword research to technical best practices, let’s review the ways that some businesses are missing the mark with these pages, and how they can be supercharged with effective local SEO services.
1. Have City Pages
This may seem obvious, but if a geographic area is mentioned on a website, there should be a corresponding city page for traffic to funnel into. Local businesses that wish to reach people in a larger metropolitan area or service-based businesses that want to target people outside of their immediate location use city pages as a “golden goose” to consistently bring in people from targeted regions. Mentioning a city without having a landing page is the first problem, one that’s solvable with an easy fix.
2. Mention the City Name
When these local landing pages do exist, one reason they fail is because the city’s name is not in prime real estate on or off the page. In brief, the name needs to be included in the landing page’s URL, the title, and in the heading (H1, H2, etc.) text as well. It’s also vital to include the city within the content on the page. As always, do this in a balanced way so that it does not read like spam. Additionally, for technical SEO, local schema markup does a lot of heavy lifting, so make sure that it is added.
3. Sell Your Services
Another component of a successful city page is talking about the goods and services your business offers. These pages should be built with the customer in mind, and how your business solves their problems or makes their lives more enjoyable. People want to know what you do, and how it helps them in their day-to-day life. Pages that don’t make this clear, or that don’t include data like hours of operation won’t work well, especially in the AI Age.
4. Make Your Mark on The Map
Embedding a Google Map on a city page is a good way to convert searchers into customers. This step helps both the end users and Google. The map embed makes it easy for people to see your business services in that area. Having the map also sends trust signals to the search engine that your business offers services in a particular area.
5. Create Good City-Focused Content
Quality content will always be part of a winning website. Localized content for your business, including written words, photos and videos establishes your business as trustworthy to consumers and search engines. Showing off what you do well draws people in, moves them through your sales funnel, and keeps them coming back to check in with your business. Having a local SEO agency alongside you for this task helps tremendously.
6. Avoid Duplication
The best content writing services will make sure your city pages are engaging. They create pages with enough information on them to be “read” by search engines as well as people. The content will not be a mere duplication of other pages on your site, and it will meet Google’s EEAT quality standards. However, the same cannot be said for the AI-generated writing now available, most of which is low-quality—just one more reason that many city pages aren’t producing the results they should.
There are more ways to optimize city-centered landing pages, but the above list will give you a good start. Having a reputable digital marketing agency partner is a great way to gain access to even more.
Get City Pages That Shine With Top-Rated Local SEO Services
Having an experienced, industry-leading agency handle your local SEO services puts your business ahead of your competition, and right in the path of customers and clients. Request a local SEO audit today or call us at (214) 989-7549.
