By now, you know that finding your business online is paramount for successful outreach campaigns to bring in new customers, clients or patients. Hiring a local SEO agency is the key to visibility that unlocks a flow of potential clients, leading them to your front door, website or Google Maps listing. But you may wonder how this all works, and what exactly SEO has to do with it. Today, we’re diving into this topic and providing a handy shareable infographic.
Local SEO Services Make Your Business Visible Online
When you hear talk about local SEO, you may wonder what it can do to help your business. The internet is overflowing with businesses, all competing for consumer attention. Confusion happens and businesses lose leads often to simple mistakes like inconsistencies in how the business shows up online, especially in a saturated geographic region. Local SEO services help your business get found online when consumers search for the services you offer.
This is the case for traditional search engines like Google and Bing, maps and GPS, or in generative AI chatbots like ChatGPT, Google Gemini or Perplexity. Local SEO involves strategies and best practices that ensure potential customers (in your service area) see your business’ correct name and information above the competition.
The Beneficial Impact of Local SEO on Business Visibility
Businesses must be visible online so that those seeking their services can find them. The search for your services is more than a physical quest, especially for service-area businesses. Below are a few ways local SEO can positively impact your business.
1. Be the Top Selection in Your Area
Local SEO strategies focus on the areas surrounding your business, whether it’s brick-and-mortar or service-based. Such geographic targeting ensures potential leads are near you, and this is the main difference between traditional and local SEO. Local marketers work hard to make sure your business speaks to people in that location in multiple ways. When customers find you near them, with good contact information and a good online reputation, you’re that much closer to a conversion.
2. Utilize Multiple Platforms to Get Your Message Out
There are platforms outside of your website that make a big difference in how consumers get to know you. The biggest include a verified Google Business Profile (GBP) that is optimized and maintained, a claimed Bing Places listing that is optimized as well, and clean business citations listed in reputable directories and data aggregators. Consistency in adding new reviews is also extremely important. This helps future clients find you, contact you, and get to know you through your previous work.
3. Supercharge Your Website for People & Robots
Of course, your website is one of your biggest assets, and much of the work done will revolve around it. While SEO focuses greatly on content and building a trustworthy brand through what is said on the page, there are technical aspects of SEO that help your website load quickly and look great on any device.
These practices help keep people on your site, learning about your business. It also makes it easy for search engines and AI robots to “read” your site and use it in generative AI answers and search engine results. All of this leads to a stream of new leads for your sales funnel.
Why Local SEO Is Important Infographic
Get the Online Visibility You Deserve With a Local SEO Agency
Local SEO allows your business to stand out from the competition. Rocks Digital provides expert-level SEO services that are tailored to your business and industry to keep your website, content and business surfacing in traditional, local and AI-based search. To learn more, request a website evaluation or contact us by calling (214) 989-7549.
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