Is your business struggling to gain the search visibility it deserves? To identify what’s going on, it’s a good idea to start with an analysis of your approach to SEO content writing for your website. Unfortunately, simple mistakes made in this process often lead to poor SEO performance, leaving your content languishing far from the top spots. With that in mind, today we’re going to look at some of these common mistakes – and in our handy infographic below, we outline the SEO content strategy we recommend.
What Are the Common SEO Content Mistakes?
Content marketing and search engine optimization go hand-in-hand, so it’s important to understand how they interact and what can go wrong. In many cases, a few errors can stand in the way of top search placements.
Keyword Stuffing
Stuffing content with keywords in an understandable but misguided attempt to rank higher – and keyword stuffing has been a mistake for many years. Unnatural keyword usage harms the user experience and of course, risks Google penalties.
Not Paying Attention to Your Competitors
One of the benefits of search marketing is that Google already tells you what people like within their search listings. Ignoring what your competitors are doing (and what the search engines are currently rewarding) only makes the task harder.
Not Understanding the Audience for Your Content
When you don’t know who you are targeting and what they are looking for, your content may lack direction and end up not appealing to anyone.
Duplicate Content Issues
Publishing almost identical content across your website will often prevent the pages from ranking. When you select a content writing service, ask about their duplicate content policy.
Ignoring User Intent
Even the best content will suffer if it fails to deliver what users are looking for. Matching your content with the intent of the searcher leads to high dwell times and a low bounce rate.
Failure to Engage With Your Audience
Audiences expect high levels of engagement in both social media and responses to reviews. Ignoring your audience means you’ll miss out on valuable feedback and ideas.
Not Updating Old Content
Almost all content will eventually become outdated. When you fail to refresh older posts, traffic and engagement will gradually decline.
Not Tracking Analytics and Performance Data
Analytics is one of the main pillars of our SEO services for local businesses. Failing to utilize the available performance data makes it difficult to pinpoint what you are doing right – and what needs to be adjusted.
Now that you’ve seen what can go wrong, it’s time to discover how to avoid these mistakes. Take a look at our infographic below, and please consider sharing it with other website owners and embedding it on your site.
Content Writing and Marketing Services for Businesses
At Rocks Digital we elevate your website content, ensuring you increase search visibility, attract more visitors and secure more customers. Speak with our team today and we’ll get to work planning a content strategy for your business. Call (214) 989-7549 or request a website evaluation now.
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