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Lissa Duty

How to Select a Content Writing Service

Content writing services.

From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier for clients, letting them focus on what they do best. Whether you’re launching a new website, enhancing search engine visibility or rebranding your business, here are the key elements you need from a content writing service.

Top Tips for Finding the Best Content Writing Services

Identifying exactly what you need from a content writing service is crucial for finding the right partner. With a range of services and areas of expertise available, understanding your requirements helps ensure you’ll make the best choice.

What Services Do You Need From a Content Writing Service?

Before selecting a content writing service, first review what you need this service to provide. While you may primarily want new website content for products and services, perhaps you could also benefit from regular blog updates. In addition, many businesses need content for directory listings, social media, advertising and a host of other platforms.

Working with a versatile content writing service that can provide content for a variety of platforms – along with marketing collateral such as flyers, print brochures and so on – is a sound choice.

Does the Agency Have Client Testimonials?

Testimonials and personal recommendations help reveal an agency’s track record. Positive feedback from successful businesses demonstrates confidence in the agency, and a recommendation from a colleague is hard to beat.

You could also ask the agency you’re considering whether you may speak with one of their clients before deciding to hire them. At Rocks Digital we have several clients who chose us after speaking with one of our current clients.

Do You Need SEO-Friendly Content?

SEO is a top priority for almost every client that hires a content writer. From the initial research to keyword placement, optimizing for search engines is part of the content generation process. When selecting a content writing service, make sure they understand website SEO strategies for top placement in search.

While many may say they write SEO content, in practice they do not. Before hiring an SEO company, investigate the agency’s own website to see whether their content is well-written and optimized for search.

Is the Content Writing Service Adaptable to Your Audience?

Every successful business has a clear identity that is found in marketing copy, blog articles, infographics, social media posts and more.

Content writers must adapt to the brand’s identity, developing a style that resonates with the company’s audience.

When the writing is congruent with the messaging found in other areas, it will usually succeed in converting visitors to buyers.

Are You Looking for a Full-Service Content Marketing Agency?

The best content marketing services bring a comprehensive, streamlined approach. The writing process includes research, keywords and content opportunities. Such an agency develops content that reflects your brand’s voice and promotes the output for search engine placement. It will also generate reports on the project’s results.

For example, at Rocks Digital we choose topics for client blog posts based on Google Search Console data, keyword position in search, SEMRush search volume and search results.

Can You See a Case Study From a Recent Client?

A case study is a helpful tool in evaluating a content writing service. The chance to see the quality of the content and the results a business has gained from using search engine optimization services can ensure you’ll be working with an agency committed to your success.

Here’s a Google Search Console screenshot highlighting a Rocks Digital client’s impressions in search results, clicks from search, average position in search and click-through rate when they first began working with us in May 2020.

Google search console before example.

This is a later Google Search Console screenshot highlighting the same Rocks Digital client’s impressions in search results, clicks from search, average position in search and click-through rate from January 2024.

Google search console after example.

At Rocks Digital we have many examples of such results. And we meet monthly with each client to review and discuss the outcomes for their business.

Try Our Content Writing Services for Businesses

At Rocks Digital we help businesses with content writing, SEO, web design and other digital marketing services. To discuss your content writing needs, speak with our team today. Call (214) 989-7549 or request a website evaluation now.

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
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    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
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