World-Class Content Marketing Strategies
If you run a business that wants greater online visibility, you need to have a content marketing strategy. Getting content written for your business website helps with SEO, but to get the ultimate benefit, you need an effective content marketing strategy to go with it.
Content Marketing Solutions for Businesses and Brands
Content of all types – blogs, infographics, guides, social media posts, YouTube videos, sales copy – is what drives the internet today. Every stage of the sales process, from the first encounter with a brand to the closing of the sale, relies on content.
Time is valuable, and your customers are only willing to trade theirs in exchange for something compelling. At Rocks Digital, we develop enticing content. This is content that, when placed in front of your audience, will educate, entertain – and ultimately convert to sales. The end result with an effective content marketing campaign is targeted leads, brand recognition and eager buyers.
Infographics Designed to Educate and Get Shared
Infographics are a valuable content marketing asset that help businesses turn complex ideas and data into clear, easy-to-digest content. When written and formatted effectively, they can appeal to consumers at the beginning of the buyer journey, as well as others who respond to visually driven explanations of services and key ideas. Infographics can reach new customers through long-tail organic traffic, via infographic submission sites, and via users sharing useful graphics with others.
At Rocks Digital, we research the keywords and concepts that will engage audiences in your industry. We then write clear, scannable content that educates users, builds your brand’s authority, and leads them to take action. Using thoughtful layout and design choices, infographics encourage interaction and sharing. After publishing we track on-site engagement to continuously optimize performance with future infographic development.
Downloadable Guides That Capture Leads and Build Trust
Downloadable guides are high-value resources that include how-to’s, eBooks and worksheets. Typically offered as a gated resource, your business can capture leads while offering information-rich content that positions you as a credible expert. When created and marketed correctly, this form of content can establish you as an industry thought leader, while helping consumers who have identified a high level of interest.
To develop high-quality downloadable guides, our content marketing team works with you to identify audience needs and business goals. We then use multiple layers of writing, proofreading and editing to deliver a polished guide that is practical and actionable. Supported by engaging copy and eye-catching graphics, guides are marketed through SEO, on-site sidebar placement, and strategically woven into blog post content and other proven lead capture methods.
Tip Sheets That Deliver Immediate Value
Tip sheets help you reach consumers hungry for information but short on time. These focused content pieces distill only the most important aspects of a topic into a short resource that’s written and designed for quick consumption. In many cases, these tip sheets will be the initial content consumed by visitors before they take a deeper dive into more substantial resources, eBooks and step-by-step guides.
Initially, the Rocks Digital content marketing team will evaluate focused topics that have a high search intent and broad appeal. We then write short, scannable content pieces that combine simplicity with valuable information. Using light design features to support the content, our tips sheets can become widely used resources that consumers return to again and again. This immediate and evergreen appeal helps build your brand’s reputation and credibility.
Does Your Business Need a Content Marketing Campaign?
Every business has an audience at different stages of the buying cycle. Some people might be completely unfamiliar with your brand, while others could be regular consumers. The Rocks Digital content marketing team can craft a strategy to reach and engage individuals at every stage of the sales journey.
At every encounter with your brand, audiences should be engaged and delighted by the content you are putting in front of them. We start with creating an engaging website that highlights your products and services, brand values and history. And what about your existing customers? Regular blog posts can keep these clients coming back to your site and keep your business top-of-mind.
Know that content marketing doesn’t always require you to create new content. An effective content marketing strategy will leverage this fact by using the content that has already been created in new and exciting ways.
Guides, tutorials, articles, infographics, email marketing drips and social media posts can all be crafted from existing published content and resources produced by the business. In fact, if your business is creating highly informative content and you are not using it in multiple formats, you are wasting precious resources. All of these content types combine to build a business’ digital footprint online.
Key Elements of a Content Marketing Strategy
A high-impact content marketing strategy should prioritize well-researched, intentional content over volume. When you partner with an established digital agency like Rocks Digital, every asset you publish serves a clear purpose within your broader marketing approach.
- Each asset has a clear goal, whether it’s educating audiences or driving conversions.
- Articles, guides and resources address real questions and challenges, shaped by audience intent.
- Every piece goes through a rigorous review and editing process to ensure accuracy, clarity and consistency.
- Search and answer engine optimization helps content perform long after publication.
- Individual assets work together as part of a cohesive marketing strategy that builds authority and supports conversions.
- Performance is tracked to inform ongoing improvements and optimization updates.
Strategic content marketing allows your business to educate and attract customers to your website, sometimes many years after it was created and published. By investing in quality content, you can develop your online presence and build long-term business assets that continue to drive growth.
How to Get Started With Rocks Digital Content Marketing Services
The Rocks Digital content marketing services deliver a custom experience based on the needs of the business. Put simply, our goal is to create and promote – and convert your targeted audience into customers. Our process looks similar to the following.
- Audit – We start with auditing your website to see what materials you already have available, and what is converting.
- Create – We’ll research to determine the type of content your ideal customer is craving, and then create it. This new compelling content is written to educate, but also achieve your business goals.
- Promote – Once created, the content is promoted in various ways. The goals include increased search engine visibility, greater social amplification and targeted advertising.
- Tracking – We’ll ensure tracking is in place so we can track the success of the campaign. Reports will be made available for you to see the results in real time.
Common Content Marketing Questions
What types of content marketing efforts are best for my company?
Is content marketing cost-effective?
Does content marketing work for all business types?
Start Benefiting From Content Marketing Today
At Rocks Digital, we use targeted content marketing campaigns to improve a business’ bottom line. Along the way, the business will build brand recognition – and their database. You need a digital agency you can trust, and we can deliver! Call (214) 989-7549 or contact us online to learn more about our content marketing services today.
