ROCKS DIGITAL  BLOG

Rocks Digital

Meetup Highlights – How to Dominate Local SERPs with Mike Stewart

Last night Mike Stewart brought it at the #RocksDigital Meetup group. He was presenting on “How to Dominate Local SERPs”.

With a presentation like this, you are never sure if the speaker is going to cover the basics or step it up into geekdom. Mike took the geekdom route. Including slides like this:

We had so many takeaways from last night’s meeting, it was hard to decide the 5 to share here, but I did it anyway.

5 Takeaways on Dominating Local SERPs

1. Going Through Basic Training

Mike started off his presentation by sharing the standard operating procedure.

  • Local Listings (NAP 1st)
  • Content Development
  • Content Ideation/Posts
  • Social Media Amplification
  • Virtue & Honor = Good Reviews

2. Selecting a Listing Management Company

There are several listing management services out there to choose from. You need to understand the pros and cons of each one before make your choice.

Right now, you have to use Yext to claim your Yahoo listing, which means your clients will start getting lots of sales calls from Yext. Prepare them for this in advance. Another point he made is that it is cheaper to go through the Yahoo interface to claim your listing vs. going straight to Yext.

3. Claiming is Better then Submitting

Make sure the listing management solution you select claims existing listings. If you use a company that just submits, you can have duplicate listings created. If you use listing suppression, like with Yext, once you stop using their service, the bad listings will reappear.

4. The Nuts-n-Bolts of Websites

Website code was a bigger discussion than you think it would be during a local SEO presentation. Site load speed is very important because it effects the user experience.

Mike says it is better to use something like Python vs WordPress. He said WordPress does too many calls out when loading the site and pages, which slows down the load time significantly. If you are going to use WordPress, go back to the original developer to get changes made to the theme. This will help keep the code bloat down.

5. Getting Reviews with a Review Tool

Guiding customers through a review process that enables them to easily give reviews is important. Mike said there are several services out there to use, but he recommends Grade.us as the tool he uses. Looking through Grade.us, it seems you build out a landing page that you can easily give to your customer and, through that landing page, guide the customer to the sites you need reviews on the most with the review funnel.

Mike also said to ask customers to include the name of the person that helped them when giving the review. This adds more value to the person reading the review later and also encourages others to include a name when giving their review.

At one point in the evening, the conversation turned to how much data is online about us, especially what Facebook has been gathering about us.


The evening closed out with a discussion on JSON coding and AMP html. When I asked Mike if his company was testing out AMP, he responded “We don’t need it, our sites already load fast. If your website is built right to start, speed isn’t an issue.”

Mike, generously shared his slides with us. You can view them below:

Thanks Mike Stewart of Status26, Inc. for an educational evening and making all of us geeks heads spin!

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    Local SEO website optimization.

    How to Integrate Local SEO Into a Website

    Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now