Patty Farmer

Guest Blogging to Build Your Network and Your Influence

The Value of Guest BloggingHave you been thinking about guest blogging, but you keep putting it on the back burner? Guest blogging is a powerful way to get your name out online and increase your authority.

Benefits of Blogging on Your Website

  • Adding content to your site for your readers
  • Helps with SEO (Search Engine Optimization)
  • Opportunity to get picked up by article directories and gain exposure from their audience

Now, just think for a second, those are the benefits of blogging on your website. Let’s explore the benefits of guest blogging and reaching someone else’s audience.

Benefits of Guest Blogging on Other Websites

  1. Serving your audience (because, let’s face it, your audience follows you wherever you go)
  2. Serving someone else’s audience too
  3. Opportunity to stretch out of your familiar comfort zone and share your knowledge with a new audience

By guest blogging you extend your reach to a much greater audience than you would by simply staying within the boundaries of your own blog.

3 More Reason Guest Blogging Is Good For You

  1. Ability to increase the strength of your brand by saying you’re an expert contributor on other websites. (Blogging on your own website is a no brainer, but someone else having confidence to let you write on their website takes your authority to another level.)
  2. Improve your branding by optimizing the author page or section. Even if it is just your name, that is still branding and it is important for people to associate your name with current, relevant information. If the blog allows you to have a picture or logo, that is even better.
  3. Link to the website of your choice. (This is great for SEO and unless the website employs a “no follow” tag you will get SEO through that backlink when you post a link to your website on their website.)

Referring back to the link you choose to post either in your author profile or in the blog itself (depending on the sites rules) – choose your link wisely. Don’t simply put the link to your home page and call it good. If you are working on branding your website then sure, post a link to your homepage, if you want the readers to see the books you have written send them to the page on your site where your books are or send them to the blog page or an event page on your site. Choose your link purposefully and send people where it will actually benefit your brand and the reader.

Value These Communities (and they will value you)

  • Read the other blogs that are posted on the site and see how you can add value to the experience.
  • Speak to the readers in your writing and comments to let them share in your feelings and thoughts.
  • Be personable and entertaining as you offer them your point of view and share your experiences

What is my favorite reason to guest blog?

My favorite reason to guest blog is for the braggin’ rights of course. Being a contributing expert for the Rocks Digital blog, to sum it up, it is because it just rocks!

Are you a guest blogger? What are some of the benefits you have received from guest blogging? Please comment and let us all share in your success.

Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Patty Farmer

Patty Farmer is a multi-award winning Marketing and Social Media Strategist, International Speaker, Radio Host and Best-Selling Author w/ a network of 100,000+ connections. 2014 SWIBA award for “Social Media Influencer of the Year”

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You