ROCKS DIGITAL  BLOG

Picture of Bernadette Coleman

Link Building Strategies to Increase Search Rankings

Link building strategies to increase search rankingsLocal businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your digital marketing strategy.

Let’s Explore Why Link Building Matters

  • Links give your business a competitive advantage over your competitors
  • Quality links help to build a positive online reputation
  • Your website’s search engine visibility gets a boost from quality links

Now let’s look at these two types of link building strategies and how they will work best for your local business.

Active Link Building for Local Businesses

Active link building is when you actively pursue different avenues to create links to your local business website.

Techniques for Active Link Building

  • Claim and optimize your business listings on directory websites
  • Create social media profiles for your business, such as Twitter, Facebook, and YouTube and include links to your website and optimize each description consistently
  • Guest blog on third party websites and include a link to content on your website in the post

While active link building can be a time consuming task, there are definite advantages to investing in this process that makes it worth the time and effort.

Passive Link Building for Local Businesses

Passive link building is the natural process in which people link to your business website or blog without your asking. This requires educational, relevant and creative content on your website. The biggest benefit of this strategy is that it can create viral effects with the help of social media.

Techniques for Passive Link Building

  • Blog posts on your website that is informative and useful
  • FAQs, tools and guides on your website as resources
  • Discounts and freebies that attract customers to your website and encourage them to share

When using link building as part of your digital marketing strategy, it is important that either you or someone that represents your business pay close attention to the types of inbound links you have coming into your website for quality. The wrong type of links can damage your website rankings. Read about Google’s updates for more on this. 

How Link Building Can Increase Search Rankings

Link building can and will increase your local search rankings based on the types of inbound links you have coming into your website. For instance, having your business listings claimed on all the directory websites will help you to dominate local SEO for your geographic area. There are services such as Advice Local that will claim these listings for you.

If you have inbound links to your website from organizations such as the BBB, Angie’s List, industry associations and chambers these are high quality links that Google and other search engines will see as valuable.

You want your link building strategy to be a mix of both active and passive link building and by your intentionally creating active links, they will lead to passive links.

One final thought, don’t try and be the website with the most links, be the one with best quality of links!

Have you been using link building as a strategy for your business or your clients? What has worked and what didn’t? Let’s discuss.

 

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now