Lissa Duty

Social Media Maverick, Marty Weintraub, to Keynote on Paid Social in Dallas on Social Media Day 2018

Marty Weintraub, Social Media Maverick, to Keynote on Paid Social at Social Media Day 2018 in DallasMarty Weintraub is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of 10 US Search Awards, including 2x Best Large Integrated Agency and Best Use of Social Media in a Search Campaign. Aimclear’s differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing.

Credits include Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, Seagull Outfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences from Jerusalem to Sydney.

Entrepreneur Magazine wrote that the reason for Marty’s success is a “unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict,” and “more innovator than follower.”​

Having helped Aimclear to Inc. 500/5000 status 6x (2012­–2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services, and creative hands-on. Aimclear is a 4x Top 100 Workplace, as recognized by Minnesota Business Magazine. Marty won 4 Top 25 Most Influential PPC Experts awards, the Top 100 Twin Cities People to Know award, and claimed the coveted US Search Personality of The Year tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.

His Wiley/Sybex books, Killer Facebook Ads​ and The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,are critically respected. Marty has been cited and quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost, and Adage. Aimclear Blog is widely read, having been cited as a Top 10 Small Business Blog, Top Ten Social Media Blog, and is also listed as one of PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Keynote Presentation

Making Money with Paid Social, in 2018: #WTF!? What to Do & Winning Plays

Over the last 6 months, Facebook targeting has undergone radical changes, culminating with recurrent, deep regressions of psychographic targeting, near-elimination of organic visibility for businesses, and other slashed capabilities. Marketers are dealing with broken campaigns, invisible custom audience data, wondering about other channels, how to integrate with search, and generally left scratching their heads as if to scream, “WHAT do we do with this channel now?”

Join Marty Weintraub, Founder of Aimclear® (10 US Search Awards including 2x Best Large Integrated Agency & EU Search Awards Judge) for a cracker of a shredding keynote. Learn how to:

  • Navigate “New” social targeting, why less is actually more, and bring on the mass marketing!
  • Integrate search and social channels, ads, data, and campaign tactics for the win
  • Use social top-of-funnel video like a broadcast television station
  • Generate more brand search inventory with saturated keyword imprinting
  • Target influencers in Facebook’s depreciated social psychographic environment
  • Take advantage of Twitter, which just became a crucial Ads channel
  • Use LinkedIn to make money, without paying for ads
  • Build lists instead of targeting and filtered retargeting

Get ready – you’ll be on the edge of your seat as Marty breaks it down in this must-attend keynote!

Register Now | Meet the Speakers | Meet the Sponsors

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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