You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info.
Based on the above, you can imagine how important it is that your blog posts are not too meandering. Instead, they should be short, sweet and to the point, conveying valuable information as succinctly as possible.
However, you still want your blog posts to be effective, to say something about your brand and to provide useful information. How do you do that in just a few words, though?
1. Share a Quick Tip or Strategy That is Working For You
Tips are some of the most valuable and looked-at content on the internet (you’re reading this article, aren’t you?). As such, providing a quick tip to readers can really go a long way. It shows that you’re knowledgeable about your field and that you want your client or potential client to be able to access valuable information as quickly as possible. You have lots of options for taking one tip and turning it into an entire (but short!) blog post.
2. Highlight Industry Research
Don’t have time to do a deep dive into recently released research? That’s OK; you can write a brief summary of the report, pull out a few stats that caught your attention and link to the full report for website visitors to learn more. When people click on a link from your site to another site, that often leads to clicking on another link and then another. If your site is what started their quest, they’ll likely credit that site with everything they’ve learned along their “search journey.” (Choose good links and they’ll keep coming back for more.)
3. Make Use of Images, Video and Slides
Just as a couple of links can help “flesh out” brief blog posts, visual media can do the same. As the old saying goes, a picture is worth a thousand words. And if that’s true, a video is certainly worth a thousand more.
Find compelling, relevant videos on YouTube, pictures and memes on social media, and content featured on SlideShare to feature in a blog post. (This doesn’t mean to not create your own as well! … but that’s another topic.) Simply say a few words about the video, picture or meme, ask for comments, and voilà – you’ve got a great, effective blog post.
BTW… this post was an example of JEI – Just Enough Information. In my opinion, it fits the bill!
I’d love to hear what you think of these tips and how you personally create brief but brilliant blog posts. Comment below.