An effective, highly-converting business website has more to it than the standard pages suggested by the templates on website builder platforms. A quality location page writing service understands that these specific geo-targeted pages play a significant part in your online visibility, putting your business in front of customers seeking your services.
From doctors and lawyers, restaurants and retail, to art museums and allergist practices, location pages get the customers, clients and patients you want to your door. Let’s look at when and why you should have location pages for a successful website.
What Is a Website Location Page?
Simply put, as part of a local SEO strategy, location pages are added to a website to describe the products and services that the business provides in a targeted geographic region. A physical location page contains contact information and physical identifiers such as an address, hours of operation, and the Google Business Profile map embed for the business. The content on the page targets keywords related to your industry and community, plus the city. For example, “local movers in (your city)” or “Mexican restaurants near (city).”
When you provide this information in a user-friendly, accessible manner, Google looks upon your business favorably in organic ranking, Google Maps and more. While running your business, addressing this level of detail on your own can prove challenging, and it makes SEO content writing services that specialize in location pages a worthwhile investment. Now let’s look at why writing location pages is a good idea.
Location pages are extremely important to your Google Business Profile (GBP). Google uses the information on your location page(s) and your website to validate the legitimacy of your business, and that you in fact offer the products and/or services you list on your GBP.
Location Pages Improve Online Visibility & Boost Foot Traffic Too
As a location-based brick-and-mortar business, it is imperative for your business to show up in more places than traditional search engine results pages (SERPs). While ranking high and on the first page of SERPs remains important, standing out in Google features like the Local Pack, Google Maps and the Local Finder are conversion heavy hitters for businesses in a geographic location.
A well-planned local SEO strategy ensures your physical reach and local search visibility are accounted for on your website. According to Keywords Everywhere, 80% of local searches end in conversions. The presence of informative location pages that are marked up for Local Business Schema leads consumers who are ready to spend right to your door.
When you’re considering why it’s a good idea to invest in a content writing service, think about all the business you’re potentially missing by not having these very important location pages. As you can see, search engine optimized location pages matter to keep new business flowing your way.
Additionally, with the AI boom, chatbots look for businesses with easily-verifiable information. Location pages give you another opportunity to own the online story of your business through clear, verifiable, location-based information. By providing consistent data and implementing cross-platform integration (such as an embedded map), business legitimacy is reinforced, further cementing online trust and authority.
When Are Location Pages Most Appropriate for a Business?
As mentioned above, location pages are excellent for brick-and-mortar businesses that welcome visitors to their physical storefronts. The useful Google Business Profile (GBP) map embed and presence of name, address and phone number (NAP) data make it so easy for consumers ready to make a purchase to find you!
Service-area businesses (SAB) benefit from location pages too. The best local SEO services incorporate city pages and location pages both for businesses that have a physical address, whether the customer comes to them or they only go to the customer’s location.
An SAB may have a physical address, yet goes out to customers to perform their work—home repair services, home and commercial cleaners, mobile automobile detailing and so on. Even in this situation, location pages get you in front of the right potential customers in your service area. Location pages are super-charged to meet consumers with high intent.
Well-written location pages give searchers what they need when they need it. Local SEO services include off-page and on-page tactics that ensure people, search engines and AI chatbots can digest and use your website’s information as needed. Essentially, location pages are the most direct way to highlight how your products and services fulfill consumer needs.
Choose a High-Converting Location Page Writing Service
Rocks Digital knows the value of location pages and how they affect your overall local SEO program. Our well-written, organized pages help your business stand out from the competition and win new customers when it matters most. Get started today, request a website evaluation or call us at (214) 989-7549.
