ROCKS DIGITAL  BLOG

Debbie Mrazek

Still Avoiding Video? YouTube Video Success Tips For The Newbie

Tips for YouTube Video Success
Image Credit – panuwat phimpha/Shutterstock.com

You have spent years building your business and developing your products. With social media, you now have the ability to share those products with millions of potential customers. But how do you properly incorporate video marketing into your existing marketing plan?

YouTube Video Tips For The Newbie

When you add video to your marketing plan, you open up a whole new world of potential. When properly utilized, video can be used to add depth while promoting your products because video allows you to create stories to help sell your products. You could show viewers how you got started, or what goes into the creation of your products, or why you started your business. Video allows you to do this and people love special, behind the scenes content.

1. Keep Your Videos Short, But Don’t Rush

When it comes to the length of your YouTube videos, experts suggest that you keep them less than 2 minutes in length. Shorter videos have been shown to receive the most views from users which should really come as no big surprise in a world where attention spans are constantly shrinking. Although your video will be short, you should not rush. Take your time and get your message out in a concise and clear manner. Remember, you want to create more than one, so you don’t have to say everything in one video. Invite viewers to subscribe, so they will receive a notice when the your next video is available.

2. Create A Branded YouTube Channel

You definitely need to create a branded YouTube channel for your company. Having a company channel will make it much easier for your customers to locate your videos. Make sure to include your channel in the correct categories, use tags, create a search engine optimized channel description, and include links to your website and social media pages. Consider making a welcome video that will display to those that haven’t visited your channel before.

3. Be Ready and Committed

After you have spent the time to create your branded YouTube channel, you need to start creating content. When using YouTube as a marketing tool, you need to look at it as a long-term marketing plan. This means that you need to create and publish on a regular basis in order to keep your viewers interested and coming back for more. Consistency is the key to a successful YouTube marketing plan. If you are not sure where to start with your first video, look to your email inbox, discussion forums and social media. See what questions others are asking that relate to your industry and answer them in your videos. Next thing you know, you’ll have an entire series of videos you’re producing.

4. Utilize YouTube Analytics

With YouTube’s analytics you are supplied with a lot of data designed to show you how your videos perform. Look over the information thoroughly and monitor how many views your videos get each month, the average watch time of the individual videos, how the viewer found the video, and more. Using YouTube analytics in conjunction with your Google Analytics will help you to identify if your videos are converting to visits to your website, sales landing pages, usage of your contact form and more. Understanding the data behind the scenes will help you to shape your video content in the future.

YouTube is one of the most popular and widely viewed sites for video content. You’ll find that most all of the 3rd party video apps even have a way for their users to download their video content for uploading to YouTube. Google Hangouts and Blab have their platforms setup so you can upload your video straight to your YouTube channel upon completion.

Rocks Digital has more content on video and YouTube. Read up here.

Have you tried using video as part of your marketing plan? Now is the time to add video to your sales toolbox.

Debbie Mrazek

Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now