Content Plans and Calendar Services for Business Websites
The best website content strategies establish the direction for your content, but you still need a plan for deciding what to publish, and when. Rocks Digital Marketing turns that direction into a content plan and editorial calendar that keeps everything organized. Lissa Duty, Managing Partner, brings more than 15 years of digital marketing experience in helping businesses develop and publish content that gets noticed. With expert content planning and an editorial calendar, you can consistently reach new audiences and grow authority in your industry.
One of the biggest disconnects we see with our new SEO and content clients is a history of publishing content without a purpose, plan or goal. And understanding that we are not going to publish something for the sake of getting buzz, just because it’s trending, is a big learning curve for our clients to face. In contrast, we are quite intentional about every piece of content that goes into the content plan, and gets placed on the calendar. Building topic clusters is an important part of the content planning process, and that’s why it matters so much.
What to Expect From a Content Planning Service
A content plan lays out the individual content projects that will be created or updated during a set period. For each project, the plan can identify the content type, subject, intended audience, target search terms and purpose. It may also include a working title, the main topics to cover, and the action readers should take after viewing the page or article.
At Rocks Digital we develop the plan by reviewing the services you want to feature, customer questions, keyword research data, and a full audit of your existing website content. Our content team compares possible topics, decides which format fits each one, and determines whether to create something new or update an existing page. We prioritize each content piece by its importance to the content strategy, then move it onto the content calendar.
How We Develop Your Content Calendar
The editorial calendar is how projects in the content plan go from an idea to a published page. During this stage, approved projects are added into a production and publication schedule ready for the assigned team member. The content calendar keeps every part of the content writing process on-track, allowing businesses to publish new content consistently.
The Rocks Digital content team includes writers, editors, graphic designers, project managers and SEO specialists, so no project depends on just one person. The editorial calendar coordinates these roles, assigning projects to the right specialist and tracking them through writing, review and approval to a final publish date.
At Rocks Digital, we create a site plan for each new client that we’ll be writing website content for, and this document is often also used as the content plan. We combine this plan with our content fulfillment calendar and task management system. This helps us track the content we produce through every phase until completion.
Benefits of Content Planning and Calendar Services
Without a content plan and editorial calendar, projects can fall behind schedule and topics can overlap. At Rocks Digital we’ve created and published blogs, service pages, location pages, resources and other content for healthcare providers, law firms, service companies and many other local and national businesses. Here are just some of the ways we make the process work.
- Complete higher-priority content before other topic ideas.
- Avoid rushed calls about what to publish next.
- Balance new content with updates to existing pages.
- Prepare seasonal content and campaigns before they’re needed.
- Set deadlines for research, writing, review and approval.
- Keep writers, editors and reviewers on the same schedule.
- Track projects during planning, production, review and quality check.
Along with our site plan and content mapping services, a content plan and editorial calendar is how a content strategy comes to life. Your website has a steady source of new content, and it all works towards growing your business online.
Common Questions About Content Planning & Editorial Calendars
What Type of Businesses Benefit From Content Planning?
How Often Should a Content Plan Be Updated?
Does a Content Calendar Only Cover Blog Posts?
Content Planning and Calendar Management for Brands
Rocks Digital provides content strategies for businesses trying to increase search visibility and build industry authority. Our content planning and calendar service identifies what content to create or update, and when to schedule it for best results. Call (214) 989-7549 or request a content strategy evaluation.
