More than anything, local SEO today depends on a carefully managed and highly optimized Google Business Profile (GBP). If you’ve ever searched for a location-relevant service in Google, the local pack is one of the first things you see. Without a doubt, businesses that don’t appear in one of these prime spots are missing out on a significant number of targeted consumers. Today we’re taking a look at some critical GBP mistakes you need to avoid to secure a top placement.
Further down we’ve included a detailed infographic outlining the essential benefits and optimization tips for a GBP. Please consider sharing this valuable information on social media and your blog via the embed code we included.
What Are the Google Business Profile Mistakes You Must Avoid?
Most businesses just don’t have the time to properly manage a GBP. When you hire a Google Business Profile optimization service, they will make sure that the following mistakes don’t impact your SEO results.
Inaccurate Business Information
Incorrect information can severely impact the user experience and by extension, your rankings in Google. By listing an inaccurate address, old phone number or the wrong opening times, consumers will face a frustrating experience that erodes trust in your business. With ongoing GBP management these issues are easily avoidable.
Allowing Public Edits
Many business owners don’t realize it, but it’s actually possible for a third party to edit profile information. Unfortunately, Google’s system for monitoring edits is not perfect, so you’ll need to stay vigilant and make sure you don’t let false information slip through.
Not Promoting Products and Services
Browse a number of GBPs and you’ll certainly notice that many businesses do not take full advantage of the products and services opportunities. With these features you can help people discover your products and services before funneling them to your website to secure a sale.
Not Updating Users
One frequently-made GBP mistake is to view the GBP as a static profile. However, active local consumers turn to business listings for up-to-date information. Try to make regular use of the available services (such as Google Posts) to update people about promotions, events and news.
Lack of Interaction
Businesses should also view a GBP as an opportunity to interact with consumers. Whether it’s responding to reviews or answering questions, this engagement can turn a curious shopper into a loyal customer. With the potential benefits available from a popular profile, it pays to dedicate time to user interaction.
Now that you know the mistakes businesses make with a GBP, it’s time to see how agencies like Rocks Digital manage profiles for clients and deliver comprehensive SEO services. Take a look at our infographic below and share it via social media and your website.
How to Maximize & Optimize Your Google Business Profile Infographic
Speak With Us About SEO and Google Business Profile Optimization Services
Rocks Digital can help your business increase search visibility and build a strong online presence. Our team develops customized SEO, content, web design and PPC plans to help you reach more people and make more sales. Call (214) 989-7549 or request a website evaluation.
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