You may have heard about the Google Business Profile, and hopefully you have one, since a completed, verified and optimized Google Business Profile (GBP) is a foundational part of being found online in Google Maps, the Local Pack and Local Finder when customers look for businesses like yours. However, properly maintaining a GBP can be taxing when you have a business, employees, and customers/clients or patients to manage… and yes, there is a solution. Using a Google Business Profile service (such as ours) that stays on top of Google’s many updates can help your business do more business.
Ways a Google Business Profile Service Helps Businesses
Let’s review a few reasons why you may want to hire a Google Business Profile optimization service. Learn how they can take charge of a vital task, leaving you more time to handle the other responsibilities that are part of your day.
1. Ensure Your Profile Is Optimized
If you’ve looked into marketing services at all recently, you’ve most likely heard much about search engine optimization (SEO), or even answer engine optimization (AEO). Just as your business needs your aces in their places for success, a GBP needs to have the proper categories, location parameters, hours of operation, products and service listings, and more. The better optimized the profile, the higher the probability it will be found by potential customers.
2. Set Up Proper Tracking to Show How Much Traffic Comes from GBP
With effort expended into its maintenance, you’ll want to know how well your Google Business Profile is performing. UTM tracking should be implemented to monitor website traffic from the Google Business Profile. The best GBP maintenance service providers will set up the proper tracking so you can see how much traffic comes to your website from your GBP.
3. Publish on the GBP Regularly
One of the ways Google assesses value in Google Business Profiles is from relevant, consistent activity on the profile. This activity is a big part of the local SEO services a GBP service provider offers businesses. They will regularly publish GBP posts, upload images and create events (if applicable) for your business. They ensure you are leveraging every opportunity to expand the presence and authority of your business on GBP.
4. Monitor the Account for Third-Party Changes
As GBPs are public, others can make edits to your profile. This service monitors for public edits and rejects any that are not applicable. It also monitors to ensure that no one else claims your Google Business Profile, or gets access that they should not have.
5. Monitor Your Competition
Google Business Profile service providers regularly monitor the GBPs of your competitors and will submit public edits for them if they are posting or engaging in activities contrary to Google’s GBP guidelines (keyword-stuffing their business name, for example). Google regularly updates their guidelines, and a good GBP service keeps up with this information so you don’t have to.
6. Handle GBP Verification and GBP Suspensions
Having your GBP verified is a multi-step process, but a GBP service knows what to do to help you prepare, no matter which verification process is required for your business. Additionally, if your Google Business Profile is suspended, your service will work with you to complete all the necessary steps to recover and reinstate it.
As you can see, having a knowledgeable team ready to monitor, manage and update your Google Business Profile is a big help to your business, one that has the potential to bring more customers, clients or patients to your door.
Get Help With Our Google Business Profile Service Now
You don’t have to maintain your Google Business Profile or do any of your local search marketing alone. Reach out to Rocks Digital to get the help that gets your business to the top of search results. Give us a call at (214) 989-7549 to learn more about our services, or request help now.
