People are eager for accurate business information and quality content writing, and SEO optimization is the solution businesses need for consumers to find them.
We’ve seen significant changes in consumer search habits, and the search platforms people visit and trust are evolving along with it.
Today, customers search across Google’s organic results, AI products, home assistants, different devices and other channels. For innovative businesses, this shift in behavior creates new opportunities to dominate search across multiple platforms.
The SEO Strategies We Use to Help Businesses Dominate Search Results
As an established digital agency, we’ve helped many businesses increase search visibility and reach more consumers. Here we’ll look at the crucial strategies and real-world examples of how our clients secure top placements within the Google ecosystem and beyond.
On-Page SEO Optimization
On-page SEO is the practice of optimizing various elements of a web page. Optimizing these elements is consistently effective, as it improves everything from crawlability and relevance to authority and user experience. Optimizing for SEO includes the following elements.
- Meta Tags
- Clear URLs
- Keyword Optimization
- Internal Linking
- Image Optimization
- Video Optimization
While many factors contribute to search visibility, some are particularly important for specific search platforms. For example, optimizing image alt text and file names contributes to search ranking in Google Images, and as shown in the screenshot below, our client’s images actually appear for almost half the listings on the page.
Similarly, many of the same website optimization techniques work for third-party sites like YouTube. Our client’s YouTube results dominate this search on Google Videos.
Creating Quality Content
Google and other search platforms invariably reward engaging, authoritative content that meets user intent. When developing content consider the following elements.
- Comprehensive Information
- EEAT (Experience, Expertise, Authoritativeness and Trustworthiness)
- Fresh and Relevant
- Natural Keyword Integration
- Voice Search Optimized
As you can see below, getting visibility in AIO search results is possible with authoritative, well-crafted content.
Beyond Google, ChatGPT looks for relevant and trustworthy content to answer user queries. Our client is the top result in a search for the best local allergists.
Technical SEO
Technical SEO refers to your website’s infrastructure and backend factors, including the following.
- Website Speed
- HTTPS Encryption
- Mobile-Friendliness
- Structured Data
Structured data is crucial for ranking in voice search results and smart home devices. For example, when a user searches for an Atlanta allergist using Google Home, our client pops up.
Technical SEO, structured data and voice search optimization are also key for searches using Google Assistant and other voice-enabled platforms.
Off-Page SEO Optimization
Off-page optimization is important for building your website’s authority. These actions boost credibility, increase rankings and build authority.
- Building Backlinks and Citations
- Business Listing Management
- Responding to Customer Reviews
- Social Media
As you can see below, our comprehensive SEO services (including Google Business Profile management and citation building) have secured two of the three available local pack positions for our client.
Our client’s organic search results are even more impressive. With six positions on the first page, including the top organic placement and AIO results, we’re helping them dominate local search results and become the most trusted and credible name among searchers.
SEO Services for Your Local Business to Dominate Organic Search
Rocks Digital is a Dallas-Fort Worth full-service digital agency helping businesses build a local presence. We provide a comprehensive range of services, including SEO, website design, content marketing and listing management. Call (214) 989-7549 or request a website evaluation.
Lissa Duty
Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.