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An SEO Case Study Into Omni-Channel Search Domination

SEO strategies for search domination.

People are eager for accurate business information and quality content writing, and SEO optimization is the solution businesses need for consumers to find them.

We’ve seen significant changes in consumer search habits, and the search platforms people visit and trust are evolving along with it.

Today, customers search across Google’s organic results, AI products, home assistants, different devices and other channels. For innovative businesses, this shift in behavior creates new opportunities to dominate search across multiple platforms.

The SEO Strategies We Use to Help Businesses Dominate Search Results

As an established digital agency, we’ve helped many businesses increase search visibility and reach more consumers. Here we’ll look at the crucial strategies and real-world examples of how our clients secure top placements within the Google ecosystem and beyond.

On-Page SEO Optimization

On-page SEO is the practice of optimizing various elements of a web page. Optimizing these elements is consistently effective, as it improves everything from crawlability and relevance to authority and user experience. Optimizing for SEO includes the following elements.

  • Meta Tags
  • Clear URLs
  • Keyword Optimization
  • Internal Linking
  • Image Optimization
  • Video Optimization

While many factors contribute to search visibility, some are particularly important for specific search platforms. For example, optimizing image alt text and file names contributes to search ranking in Google Images, and as shown in the screenshot below, our client’s images actually appear for almost half the listings on the page.

Image search results example.

Similarly, many of the same website optimization techniques work for third-party sites like YouTube. Our client’s YouTube results dominate this search on Google Videos.

Video search results example.

Creating Quality Content

Google and other search platforms invariably reward engaging, authoritative content that meets user intent. When developing content consider the following elements.

  • Comprehensive Information
  • EEAT (Experience, Expertise, Authoritativeness and Trustworthiness)
  • Fresh and Relevant
  • Natural Keyword Integration
  • Voice Search Optimized

As you can see below, getting visibility in AIO search results is possible with authoritative, well-crafted content.

AIO search results example.

Beyond Google, ChatGPT looks for relevant and trustworthy content to answer user queries. Our client is the top result in a search for the best local allergists.

ChatGPT results example.

Technical SEO

Technical SEO refers to your website’s infrastructure and backend factors, including the following.

  • Website Speed
  • HTTPS Encryption
  • Mobile-Friendliness
  • Structured Data

Structured data is crucial for ranking in voice search results and smart home devices. For example, when a user searches for an Atlanta allergist using Google Home, our client pops up.

Google home results example.

Technical SEO, structured data and voice search optimization are also key for searches using Google Assistant and other voice-enabled platforms.

Google assistant voice search example.

Off-Page SEO Optimization

Off-page optimization is important for building your website’s authority. These actions boost credibility, increase rankings and build authority.

  • Building Backlinks and Citations
  • Business Listing Management
  • Responding to Customer Reviews
  • Social Media

As you can see below, our comprehensive SEO services (including Google Business Profile management and citation building) have secured two of the three available local pack positions for our client.

Local pack example.

Our client’s organic search results are even more impressive. With six positions on the first page, including the top organic placement and AIO results, we’re helping them dominate local search results and become the most trusted and credible name among searchers.

Organic search results example.

SEO Services for Your Local Business to Dominate Organic Search

Rocks Digital is a Dallas-Fort Worth full-service digital agency helping businesses build a local presence. We provide a comprehensive range of services, including SEO, website design, content marketing and listing management. Call (214) 989-7549  or request a website evaluation.

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
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    They Customize Their Solutions

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    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
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    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
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    Their Local Business Websites Rock

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    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
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