Running a business is time-consuming enough without having to navigate the complexities of Google’s algorithm. It’s no surprise then that many companies choose to hire a digital agency to handle their local search engine optimization services. By investing in affordable local SEO, businesses can get the benefits of increased search visibility without compromising their core focus. But what specific services should you expect from a local marketing agency?
Essential Local SEO Services for Businesses
If you’ve spent time researching local SEO, you’ll know that many components are involved in a successful campaign. While specific techniques change over time, services typically fall into the following categories.
1. Local Search Visibility
Local presence management is the foundation that will deliver consistently high rankings across a broad range of keywords. Typically, the first stage in this process is to develop a Google Business Profile (GBP), leveraging every aspect from description and categories to images and product descriptions. You’ll then need to build citations using a listing management service that monitors and automates much of the process. Finally, your website should be SEO-friendly, integrating location-based keywords and quality content.
2. User Experience and Accessibility
While the two elements can sometimes appear in conflict, it’s possible to integrate local SEO into a website without damaging the user experience. Avoid keyword stuffing, create user-friendly navigation and optimize for all devices – these actions will satisfy both your visitors and Google. In addition, quality local SEO services should include a logical content hierarchy that covers all the relevant topics and includes internal linking.
3. Local Keyword Targeting
Local SEO is designed to reach audiences in specific locations and get their attention. One of the best ways to achieve this is with location-specific pages and targeted service pages. For example, by creating a city page that includes the city name and service in the title tag, in the H1 and within the content, Google can show the page in organic search results for relevant local searches, and users will know instantly that the page will meet their needs.
4. Performance Analysis and Optimization
Reputable local SEO service providers recognize the value of tracking and optimization. Google Analytics will provide essential data on visitor numbers and how people interact with the website. To optimize the website and repair any issues, conversion rate optimization allows for goal setting and testing.
5. Reputation and Building Authority
Google Business Profile optimization is vital for a business to show up in Local Pack, Google Maps and the Local Finder. A significant part of this process is building trust and authority with both consumers and search engines. By monitoring and responding to reviews, answering questions (and posting locally-relevant Google Posts), businesses can build a positive reputation, one that translates to increased search visibility.
Access Affordable Local SEO Services for Businesses
Rocks Digital helps businesses increase search visibility with full-service local SEO services. We offer content writing services, Google Business Profile management, listings management and much more. Call (214) 989-7549 or request a website evaluation today.
