
Laptop Down, Surf’s Up! Vacation Lessons for Digital Marketing Pros
For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes,
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For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes,

Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital

Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast

You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve

One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital

The baseball season started a few weeks ago, and I’m a baseball guy – a digital marketing guy too, but you know that. I played

For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes,

Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital

Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast

You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve

One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital

The baseball season started a few weeks ago, and I’m a baseball guy – a digital marketing guy too, but you know that. I played


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When was the last time you had a website content audit? For many businesses the answer is never. Most content plans focus on new pages,

A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
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