A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business
For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes,
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital
Your marketing plan represents your business’ desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing,
Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast
A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business
For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes,
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital
Your marketing plan represents your business’ desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing,
Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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