Blue Bell Ice Cream Makes a Comeback Like No Other

Blue Bell Ice Cream Makes a Comeback Like No Other »

I love me some Blue Bell Ice Cream and so does the rest of Texas. Why do you think that is? Let’s find out why and how they survived a crisis that would have killed any other brand.

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Bring Your Marketing Back To The Future

Bring Your Marketing Back To The Future »

Do you want your brand to be recognized in 30 years? Learn the 7 things you can do as part of your marketing strategy that transcend time.

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Content Marketing 101: Back To the Drawing Board?

Content Marketing 101: Back To the Drawing Board? »

If you feel like your content marketing is not working, then it’s time to take a deep dive into the W’s – who, what, when, where and why. Find out how to shift your focus and produce effective content.

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Why ‘Listening’ To Your Customers Works

Why ‘Listening’ To Your Customers Works »

Listening to what matters to your customers is more important than ever before. By listening you learn how to become their go-to problem solver. Learn how to listen with these tips.

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Our Biggest Opportunity is The Smallest Moments: Micro-Moments presented by #Google at LSS15

Our Biggest Opportunity is The Smallest Moments: Micro-Moments presented by #Google at LSS15 »

Are you capturing the small moments? Keynote speaker Ben Killmer from Google shared how opportunity lies within what Google calls "micro-moments". These moments are when consumers are making decisions.

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Gaining Your Customers’ Trust: How To Write A Great Guarantee

Gaining Your Customers’ Trust: How To Write A Great Guarantee »

The guarantee is an essential element for eliminating the risk factor among consumers. Learn the 4 keys to writing a guarantee for your business.

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The Long and Short of It – Great Content Comes in All Sizes!

The Long and Short of It – Great Content Comes in All Sizes! »

It amazes me that as long as we have been producing content, people still ask "How long a blog should be?" OR "How many words?" Writing great content is about so much more than that. Read on and find out.

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The Key Ingredient To Marketing Success: How to Find A Content Marketing Copywriter

The Key Ingredient To Marketing Success: How to Find A Content Marketing Copywriter »

All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. Creating content for your website, blog posts or print pieces is no different. Learn how to find a good content marketing copywriter.

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5 Editing Tips to Take Your Written Words to Wow!

5 Editing Tips to Take Your Written Words to Wow! »

Editing is mostly science; brilliant editing is an art. Editing so that it resonates with the audience is key. Stop hacking out words for no reason and learn how to take written content and edit it into something that wows the reader.

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Why To Add a Social Media Press Release to Your Marketing Mix

Why To Add a Social Media Press Release to Your Marketing Mix »

Social media has opened up a direct channel for your company to get announcements right in front of your target customers without waiting for a writer to pick up the story. Learn how to use a social media press release to get more exposure for your business.

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How To Write Headlines That Captures the Reader

How To Write Headlines That Captures the Reader »

Learn how to write headlines that captures the reader. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Explore twelve pointers for creating rock-solid headlines.

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Content Marketing Is About Your Customers. Not You.

Content Marketing Is About Your Customers. Not You. »

Have you really looked at your content marketing strategy lately? Does it scream: "Me...me...me? Look what I can do!" Content marketing is not just about you or your company's services. Customers do not care about your business. Explore what they do care about in this post.

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