DFW Rocks Social Media Day Presentations – June 30

The 3rd annual DFW Rocks Social Media Conference is focused on bringing together industry experts from around the United States and business owners from far and wide to celebrate Social Media Day.

Quick Reminder: Registrations Open at 9 am and you are encouraged to arrive at this time. The Welcome Announcement and first door prize giveaway will happen at 9:45 am. The first keynote starts at 10 am. Lunch will be served at 12:00 pm. Afternoon sessions will resume at 12:50 pm. Afternoon break at 2:30 pm. Day ends at 4 pm. (Don’t make plans though – we have an after event scheduled for you each day!)

KEYNOTE: Telling Your Story Online: How Social Media Has Changed News & PR
Amy Howell

PR use to be for the big brands with big budgets. Social Media has given all brands the opportunity to have a big voice. Twitter is the Tripwire for the News and has forever changed the way news is reported. Amy will share real life business examples on how Twitter impacts news, how companies are using social media to communicate, plus how your organization can expand its digital footprint by generating positive PR with brand messaging, monitoring and communication. From now on think of PR as Public RelationSHIPS instead of public relations!

BURST the Social Media Bubble
Lissa Duty

Anyone can register a social media account, but achieving results with an engaging, effective social media campaign is easier said than done. In this presentation you will learn how to: Sync Your Offline Brand with Your Online Brand, Understand Your Potential Customer, Establish Relationships that Build Loyalty, Define a Strategy and Plan for Social Media Success, and Take Action and Implement Your Plan. An effective social media campaign requires a roadmap to achieve success. Learn how to out shine your competition!

Mastering Email Marketing: Converting Prospects to Customers
Patty Farmer

Imagine having your Facebook friends and fans, your Twitter followers, Your LinkedIn connections and your Google+ circles all on your email list. How would that change your bottom line? Email marketing continues to have dramatically better ROI than any other marketing channel. Google can trash your search engine rankings. Facebook can suspend your account. But no one can take away your email list. That is why the money IS and always WILL BE in building a good responsive list. Patty says, “Your list is your bank account, but if built on service and relationships it will be your retirement account.”

A Big Data Approach for Small Businesses to Achieve Big Results
John Nosal

Big Data sounds intimidating – so let’s call it Small Data! It is essential for every business owner to have an effective way to track the data that is essential to monitoring their online successes – your ROI. Companies focus on developing expensive tools for big business to track big data! John has developed a method for all business owners, small and large to effectively and affordable track Big Data. John calls it “A Big Data Approach for Small Businesses to Achieve Big Results”.

KEYNOTE: Maximizing Google Plus for Business
Neal Schaffer

Most businesses are completely ignoring the potential Google Plus has for business – are you one of them? Learn why Google Plus is a critical social network for every business to be present on as well as how you can easily create and manage your presence on the site regardless of the type of business you are or product that you sell. Whether you want to know why Google Plus is important for your business, how to create a robust presence on the site, or where to go once you’ve established your presence, this presentation will guide you to best practices in leveraging G+.

Social Media Q & A Panel
Robin Moss, Cynthia Sanchez, and Eric T. Tung with Lissa Duty, Moderator

You have had an action-packed two days of learning at the DFW Rocks Social Media 3rd annual conference. Following tradition, this panel will close out the conference by engaging attendees in thought provoking conversation. This is your opportunity to ask the experts your social media, marketing and web design questions that you still have unanswered! No question is too small or too big! Ask AWAY! If our PROS don’t have the answer they’ll direct you to a resource that will get you the answer!