Are you struggling with social media productivity? Daily online marketing tasks overwhelming you so much you can’t tell what to do next, or where to turn your attention to?
Before you bang your head on the wall out of frustration, be assured: there is a solution! Yes, you can generate income by marketing your business on social media, and still have enough time to do what you want.
When Social Media Productivity Delivers Positive Results
No stress … no burnout, and regain your time. Who doesn’t want that!? Just get started by reading and applying these 5 productivity techniques. Read on…
Technique 1 – Put the Assets to Work
Focus on the 3 most important assets: relationship building, list building, and traffic generation. When you break your daily social media marketing tasks into these 3 buckets, your work will be A LOT more manageable, time is saved, and stress is kept down to a minimum.
You will find a lot of marketers doing really well on one of these, but not many on all 3. Only a handful focus well on #1, relationship building. But it’s important to know that creating connection and relationships helps you to dramatically increase your authority, get your offers in front of interested eyeballs, and make more money in the long run.
People are on social media to be… well, social. So remember to keep this in mind and respond to comments, engage in discussions, and welcome new followers.
Technique 2 – Recharge Your Batteries and Inspiration
Step away from work. Work continuously in your social media profiles for no more than 30–45 minutes. After that, give yourself a break. Otherwise, your creativity and productivity will crash.
Research reveals that taking a quick break, about 15 to 20 minutes, helps you get more done in the long run. Don’t forget to recharge your batteries!
Technique 3 – Document, Document, Document!
Take the time to define and document the social media tasks you need to finish and the process needed to get the job done. Create checklists!
By doing so, you avoid having to reinvent the wheel. Oh, and don’t forget to mark your calendars. When we don’t schedule essential tasks (i.e. start launch campaign, vet new LinkedIn followers) we do other things that are not as important for our business (i.e. read our cousin’s latest spat, get sucked into the latest debate on Facebook).
Technique 4 – Do What You Love; Outsource the Rest
Stick with what you are great at. If there are certain parts of social media you’re not enjoying or don’t have time for, outsource it. Find a partner. Get someone to do it for you. You reach your potential ONLY when you are using your time to work on tasks and issues where your talent shines the most.
Ex.: Good at writing? Then focus on creating social media content for your readers. Hire a graphic designer to put together ads because you hate it and have a “bad eye” for visuals!
Yes, this technique requires money. BUT every penny spent on it will be money well spent! You’re freeing up time to do the things you’re best at… and to serve more customers.
Technique 5 – Limit Interruptions
Limit the notifications. Only allow the really important messages to get to your inbox. For instance, make use of the spam filter in Facebook Messenger, or install a chatbot. These will automatically cut down on fake ads and notifications that don’t really bring any value to your business.
Also consider whether or not you want your social media notices to come to your email inbox. Choose one main route by which you will peruse them.
You will be surprised at how much junk and potential distractions you can get rid of by following this simple technique.
Stay in the Game with a Focus on Social Media Productivity
If you’re finding yourself teetering on the edge of burnout because of your activity in social media, use these tips to regain your balance – and your precious time.
I love all these social media tips, but which one speaks to you the most? Share your thoughts below!