2024 is set to be another big year in the digital marketing space and as always, our top tips and actionable insights can help you stay ahead of the curve. Whether you’re looking to improve your website’s performance, boost your SEO rankings or enhance your social media presence, you’ll find something to benefit your business. Let’s get started with our 24 digital marketing tips for a successful 2024.
24 Digital Marketing Tips to Implement in 2024
There’s something for everyone in our 2024 digital marketing tips. Pick your favorite and start the year the right way.
1. Start a Newsletter
A newsletter is an excellent way to build brand loyalty and increase customer engagement with your business. This year, create an email marketing list and send out newsletters at least once per week.
2. Implement Schema Markup for Rich Snippets
Schema markup helps Google understand the information on a page and increases the likelihood of your content featuring as a rich snippet. Appearing as a rich snippet for search terms increases clicks and brand recognition.
3. Publish a New Blog Post Every Month
If your blog has become stale then 2024 is the year to revive it. Start posting at least every month – ideally more frequently – and promote your articles on social media.
4. Explore Voice Search Optimization
As more people rely on voice-activated devices, optimizing for voice search grows more important by the day. Think about question-based keywords and a conversational answer style.
5. Post on Google Business Profile Weekly
Google Business Profile (GBP) is a core tool for local businesses. Make sure to add weekly GBP posts to promote news, events, offers and niche-related content that will engage consumers.
6. Monitor Social Media Mentions Daily
Social media is fast-paced and you don’t want to miss opportunities to engage consumers and resolve any issues. Briefly monitor social media mentions to assess user sentiment while reaching out to secure new sales or fix problems.
7. Revamp an Outdated Website
If you believe your website is starting to look a little tired, consumers are undoubtedly thinking the same thing. Revamping an outdated website can fill you with positivity for 2024 – and contribute to your conversion rate.
8. Analyze Your Competitors
Don’t miss out on the opportunity to analyze your competitors and gain valuable insights into their SEO, PPC and user experience strategies. By cross-referencing multiple competitors you can identify gaps in your own strategy.
9. Repurpose Content for Increased Traffic
Transforming existing content into various formats can help you reach a broader audience. The information from a blog post could be turned into an infographic, podcast and video, satisfying people who like to consume different styles of content.
10. Create Infographics on Popular Topics
Visual content like infographics simplifies complex information, making it shareable and engaging for your audience. Aim to create monthly infographics and promote them through your blog and social channels.
11. Sharpen Up Your Brand Identity
If your brand identity needs freshening up, now’s the perfect time for a change. Consider your brand from the consumer’s perspective, looking at everything from the logo to the core values of the business.
12. Hire an SEO Company
Google search visibility is the most important marketing channel for a local business. Consider hiring an SEO company in 2024 and experience the benefits of increased local presence in search rankings and the local pack. Our top questions to ask when hiring an SEO company is a good place to start.
13. Create Evergreen Content for Your Blog
Evergreen content is a high-ROI approach to building a blog. While timely updates and newsworthy content are important, set time each month for the type of timeless articles that keep readers returning.
14. Monitor Google Analytics
Whether you love or hate it, data analytics is a necessary part of digital marketing in 2024. Google Analytics helps you gauge website performance, track key metrics and make data-driven decisions.
15. Put up a Bing Offer Every Quarter
Overlooking Bing is not a mistake you want to make in 2024. Expanding beyond Google, quarterly Bing offers can attract a different audience segment and boost conversions.
16. Create Short-Form Video Content
Short-form video content continues to generate interest, particularly among younger audiences. Experiment with TikTok, Instagram Reels and YouTube Shorts, tracking engagement and conversions.
17. Use A/B Testing for Conversion Rate Optimization
Testing different elements of your website or campaigns helps identify what resonates best with your audience. Commit to testing a component of your website each month – or let a digital marketing company do it for you.
18. Create a Flawless User Experience Across Devices
Optimizing for mobile is essential in 2024, but you will really need a positive user experience across all devices to maximize results. Test your website on different devices, including running speed tests.
19. Experiment With Social Media Marketing
Just because you’ve had a poor experience with one social channel doesn’t mean you should give up on social media marketing completely. From Facebook and Instagram to Pinterest and LinkedIn, there is a platform that will work for you.
20. Submit Business Data to Data Aggregators
Accurate business data across online directories boosts local SEO, helping customers find your physical location. Submitting to data aggregators means your business will be accessible on search engines, GPS devices, directories and review sites.
21. Respond to Customer Reviews Quickly
Review management has become increasingly important and will continue to be in 2024. Respond to customer reviews (positive and negative) as soon as possible to enhance your business’ reputation.
22. Setup a Google Shopping Ad
Google Shopping ads display product information directly in search results for targeted keywords. If your business sells physical products, experiment with advertising this year.
23. Launch a Podcast
As audiences grow increasingly familiar with podcasting, there are opportunities for niche podcasts to flourish. A high-quality podcast offers insight and gives a boost to your brand.
24. Refresh Old Blog Posts Every Month
Established blogs often have posts that get some traffic, and the content will need to be refreshed. Check your analytics and identify articles that need an update, then set up a content calendar for the months ahead. Our content writing and marketing services are here for you when you need a hand.
SEO, Web Design and Content Marketing From Rocks Digital
If you want to take your business to the next level in 2024, Rocks Digital is here to help. We provide top-quality digital marketing solutions for local businesses of all types, offering SEO, PPC, web development, content services and more. Call (214) 989-7549 or request a website evaluation now.