Gaining Your Customers’ Trust: How To Write A Great Guarantee

Gaining Your Customers’ Trust: How To Write A Great Guarantee »

The guarantee is an essential element for eliminating the risk factor among consumers. Learn the 4 keys to writing a guarantee for your business.

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Creating Conversions: Getting Website Visitors to Take Action

Creating Conversions: Getting Website Visitors to Take Action »

You created a website to feature your products and services to potential customers. You use digital marketing to drive traffic to your website. But is your website converting the prospects into customers? Learn how to make sure your customers are taking action on your website.

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How To Write Headlines That Captures the Reader

How To Write Headlines That Captures the Reader »

Learn how to write headlines that captures the reader. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Explore twelve pointers for creating rock-solid headlines.

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How To Write Newsletter Content that Won’t Put Your Readers to Sleep

How To Write Newsletter Content that Won’t Put Your Readers to Sleep »

If you’ve never used a newsletter and are considering starting one now, here are some valuable pointers for ensuring the newsletter content you write is clear, concise and easy to read. Learn how to write newsletter content that won’t put your readers to sleep.

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Create Word-of-Mouth Buzz With These 5 Social Proof Strategies

Create Word-of-Mouth Buzz With These 5 Social Proof Strategies »

One of the best ways to tell the story about your product or service is to demonstrate the benefits through Social Proof – show people that what you promise is what you deliver. Apply these 5 Strategies. They will deliver results.

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3 Ways Dr. Seuss Guides You How to Write From the Core of Your Being

3 Ways Dr. Seuss Guides You How to Write From the Core of Your Being »

How do you learn how to write from the core of your being? With the help of a great philosopher—Dr. Seuss—here are three guidelines to follow.

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Kiss Your Prospects: 7 Steps to Writing Inviting Content

Kiss Your Prospects: 7 Steps to Writing Inviting Content »

Writing inviting content that is compelling and converts prospects to clicks and customers is key. I am going to motivate the copywriter within you to with 7 Steps to Writing Inviting Content.

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Answer These 6 Questions For The Key to Great Website Content

Answer These 6 Questions For The Key to Great Website Content »

The idea of writing your website content is easy. Actually writing the content is the challenge, and writing content that converts to sales is even harder. Take the "Website Content Self-Check" and see how you are doing with your copywriting.

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