Beth Kahlich is a digital marketing trainer and consultant based in Dallas Texas. She’s been teaching through the Search Engine Academy and running her digital marketing consulting practice since 2008. She has more than 20 years experience in technology and marketing – having created her first website in 1993 and working for one of IBM’s largest business partner distributors.
Serving her third term on the board of Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), Beth also teaches search engine optimization (SEO) classes at Southern Methodist University, holds seminars at University of Texas at Dallas and Texas A&M University, and is a Master Certified Solution Provider for Constant Contact.
Understanding Search: How Google’s SEO Algorithm Can Impact Your Business — and What to Do About It
Even as companies become more sophisticated in their digital marketing efforts, a lot of questions about SEO still remain, such as:
- What is my SEO company really doing for me?
- How can I tell?
- What are the activities that will get me the best results for my investment?
And these are just a few questions that scratch the surface. In this workshop, you’ll learn the most important ingredients your web presence needs to be successful in Google search. Beth will focus on all the ways people can find you online, in addition to discussing what to do with your website. She will break down the basics in easy-to-understand language, dispel some myths, and give you actionable tips for improving your search engine visibility.