I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
Many business owners ask themselves this question every day! Usually these are business owners who have either (A) not invested in a search engine optimization (SEO) specialist, or (B) have hired one that claims to know what they’re doing, but they really don’t! (I know,
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an
If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each
Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner
Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.
It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire
Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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